The Strategic Counsel/Globe and Mail/CTV Polling for the January 2006 Election — Methodology
Results for The Strategic Counsel/Globe and Mail/CTV election polling program are based on telephone interviews conducted nightly among a nationally proportionate sample of adult Canadians (18 years of age or older). A total of 500 telephone interviews are conducted each evening using a telephone sampling program based on a geographically stratified, modified random digit dialling (RDD) system. The sampling program generates random telephone numbers from a seed and ensures proportionate access to unpublished numbers.
The Strategic Counsel maintains a business alliance with the Bureau of Broadcast Measurement (BBM) to undertake our telephone fieldwork. All telephone interviewing is conducted using the DASH computer assisted telephone interviewing (CATI) system. The DASH CATI system combines interviewing and data entry into one step, and utilizes automatic quality control features programmed into each questionnaire. Our telephone surveys are implemented using BBM's network of central location telephone interviewing (CLTI) facilities and 230 CATI stations. Data collection for all surveys is directed and controlled by The Strategic Counsel project staff physically located at BBM.
