Dan Brown's new thriller, The Lost Symbol, outsold copies of James Joyce's Ulysses by a ratio of 1,000,000:1 yesterday, reports Sonny Mehta, chairman and editor in chief of Knopf Doubleday Publishing Group.
"We are delighted that The Lost Symbol crushed Ulysses in its first day of sales," Mehta said. "And our book contains no errors!"
Actually, he didn't say that at all, at least not literally. But you don't have to be a trained symbologist who keeps stumbling onto global conspiracies to decipher what Mehta really meant when he said in a press release today, "Indeed, we are seeing historic, record-breaking sales across all types of our accounts in North America for The Lost Symbol. We are grateful to booksellers everywhere for this incredible launch and look forward to working with them to enjoy long and great continuing success with Dan's novel."
In other words, "Oh SNAP Mr. Most Important Novelist Ever!"
It's all there for the trained eye to see. You just have to know where to look.