Go to the Globe and Mail homepage

Jump to main navigationJump to main content

A scene from Greenpeace’s video ‘LEGO: Everything is NOT awesome.’ (YouTube)
A scene from Greenpeace’s video ‘LEGO: Everything is NOT awesome.’ (YouTube)

‘Everything is NOT awesome’: Greenpeace video attacks LEGO’s ties with Shell Add to ...

Anyone who has seen The Lego Movie, the box-office hit that arrived in theatres in February, still probably has the song Everything is Awesome stuck in their heads. It’s a silly, ridiculously catchy song.

But watch a new viral video by Greenpeace and it will forever be associated with toy polar bears drowning in oil. That’s kind of the point.

The video, called “LEGO: Everything is NOT awesome,” has been viewed more than one-million times since it was posted to YouTube on Tuesday.

In the video, a slowed-down version of the song plays over a pristine arctic setting where LEGO figures fish and skate and play soccer. But it’s all quickly ruined by a Shell drilling operation, complete with an evil capitalist in a suit smoking a cigar, that drowns everything in oil – fish, wolves, a snow owl, the main characters from the LEGO movie, even Santa and one of his elves.

It’s part of a Greenpeace campaign to put pressure on LEGO to sever its ties with Shell.

“Every company has a responsibility to choose its partners and suppliers ethically. LEGO says it wants to leave a better world for children and has a progressive environmental policy. But it's partnered with Shell, one of the biggest polluters on the planet, now threatening the Arctic. That's a terrible decision and its bad news for kids. We're calling on LEGO to stand up for the Arctic – and for children – by ditching Shell for good,” the environmental organization said in a release.

The Danish toy company has responded to the campaign by saying that “the Greenpeace campaign focuses on how Shell operates in a specific part of the world. We firmly believe that this matter must be handled between Shell and Greenpeace. We are saddened when the LEGO brand is used as a tool in any dispute between organizations.”

The company also said it continues to strive to live up to its motto: “Only the best is good enough.”

More than 300,000 people have signed a Greenpeace petition asking LEGO to cut ties with the oil company.

Follow on Twitter: @Dave_McGinn

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories