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Rapper Drake arrives at the 55th annual Grammy Awards in Los Angeles, California February 10, 2013. (MARIO ANZUONI/REUTERS)
Rapper Drake arrives at the 55th annual Grammy Awards in Los Angeles, California February 10, 2013. (MARIO ANZUONI/REUTERS)

What does Drake do at 5 a.m. in Toronto? His new video reveals all Add to ...

Every day is a day at the beach for Drake, even at night.

The visuals for 5AM in Toronto, the follow-up single to Started From the Bottom, appeared online early Tuesday. The dimly lit video involves the coolly boastful rapper and his back-watching flunkies taking in an indoor beach-volleyball affair, we’re guessing around 5 o’clock in the morning. Despite the volleyballing and the athletic female participants, the video does not promote amateur athleticism seriously, given the amount of smoking involved.

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Truthfully, mostly what is being promoted is Drizzy in full, punny swag – “Sinatra lifestyle, I’m just being frank with you” – and Toronto’s Beach Blast, the sandy party spot where the filming took place. It’s a far cry from the star’s highly watchable Started From the Bottom vignette, that glorious shout-out to Shoppers Drug Mart.

 “Doing it for the city this time around,” Drake tweeted about the new video.

 The relentless civic pride from this self-conscious Torontonian is beginning to earn yawns. It’s 5 a.m., and Drake oughta give it a rest.

Follow on Twitter: @BWheelerglobe

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