Go to the Globe and Mail homepage

Jump to main navigationJump to main content



Lisa Ostrikoff

Latest Stories

How to measure your video advertising success

There’s no question where each ad dollar goes when investing in targeted video advertising because you can see exactly who viewed the video, when and what they did immediately before and after clicking the play button. That’s something traditional advertising mediums simply can’t offer.

Jul 03, 2014

Seven tips for small businesses on Facebook

Facebook use in Canada is higher than the global average, which spells big opportunity for Canadian businesses and brands to reach their target demographic where they are most engaged.

May 22, 2014

Four ways to look (and sound) good on camera

The idea of putting yourself ‘out there’ might be terrifying, but it doesn’t have to be. Working with the right crew or doing some trial runs on your own can make all the difference.

Feb 27, 2014

See all Lisa Ostrikoff's Stories



Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. You can find her on Twitter and Facebook.

In the know

Most popular video »


More from The Globe and Mail

Most Popular Stories