We all know that online video is hot, which means the opportunity for businesses to jump on the growing trend is huge. Here are some things to keep in mind whether you’ve already started with branded video or are contemplating it as part of your strategy.
Aug 28, 2014
Brand managers need to be ready for the worst if something starts to heat up and gain negative traction online
Aug 14, 2014
Here are a few tips to get your business on its way to pressing play
Jul 31, 2014
Study examined more than 300 campaigns, testing the content with 150 consumers to gauge receptiveness and feelings toward each one
Jul 17, 2014
There’s no question where each ad dollar goes when investing in targeted video advertising because you can see exactly who viewed the video, when and what they did immediately before and after clicking the play button. That’s something traditional advertising mediums simply can’t offer.
Jul 03, 2014
Whether sad or shocking, happy or hilarious, these types of videos spark emotion in the viewer and boost the likelihood the brand will be remembered
Jun 19, 2014
Facebook use in Canada is higher than the global average, which spells big opportunity for Canadian businesses and brands to reach their target demographic where they are most engaged.
May 22, 2014
Pressing play can be the pivotal element that takes your talks to fab from drab
May 08, 2014
As the spring thaw heats consumer spending, now is also the time to capture and showcase what you have to offer via video
Apr 24, 2014
Here are some ideas to consider if your business has invested in video in the past, but it’s not at all what it needs to be to get traction today
Apr 10, 2014