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Lisa Ostrikoff

Latest Stories

Four ways to look (and sound) good on camera

The idea of putting yourself ‘out there’ might be terrifying, but it doesn’t have to be. Working with the right crew or doing some trial runs on your own can make all the difference.

Feb 27, 2014

Four video advertising predictions for 2014

While there’s been an increase in businesses jumping into online video over the past few years, there are still many that have left this opportunity completely untouched

Jan 16, 2014

Five reasons why it’s time to invest in online video

If not, it’s time to wake up and fully understand what’s going on here: If you work in marketing or advertising for a company slow to make the switch, here’s how to convince your boss that it’s time to invest in video

Jan 02, 2014

Why traditional TV ads don’t work on the Web

YouTube is often treated as ‘just another broadcast channel’, so when they try to gain traction by using the same approach they did for television, it almost always ends up being a total fail.

Nov 21, 2013

See all Lisa Ostrikoff's Stories



Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. You can find her on Twitter and Facebook.

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