Released this week, the Canadian Media Fund’s 2015 Trend Report confirms the obvious; that more and more consumers are ‘always on.’ But it also emphasizes that media ‘overload’ is real and consumer online patience is shorter than ever before.
Jan 15, 2015
The Super Bowl has long been one of the golden annual events for major U.S. advertisers, with most ads viewed by upwards of 100 million people. But when it comes to video ads online, the 2014 holiday season is the new winner
Jan 07, 2015
An ‘always on’ approach to video advertising is more effective and less costly than a discreet campaign-by-campaign strategy
Dec 18, 2014
If your business has been dabbling in digital, online video may just be the golden ticket your business has been looking for that will catapult your brand to new levels in 2015.
Dec 09, 2014
It’s not too late to press play on online video for the upcoming holiday shopping season. Lisa
Nov 20, 2014
I’m here to tell you that simplicity always has been and continues to be a beautiful thing
Nov 06, 2014
Online video offers a great opportunity for businesses, if done right. Here are three questions to ask to help you develop a solid video plan
Oct 23, 2014
Whether it’s publishing regular blog posts, creating video features, becoming active on social platforms, or even creating a niche platform of your own, there’s truly never been a better time to express your brand in a big way, and maybe even make a difference in our world.
Oct 09, 2014
Canadian advertisers now spend more on digital ads than they do on print, radio and television, according to a new report from IAB Canada
Sep 25, 2014
Facebook said that it's going to start displaying video view counts, will offer deeper video analytics for publishers and recommend additional videos to viewers; all tweaks to increase consumption by the public and make the prospect of video marketing more attractive to businesses.As a small business owner, it’s a real chance to expand your publishing offers beyond video giant YouTube
Sep 16, 2014