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Lisa Ostrikoff

Latest Stories

There’s never been a better time to tell your story

Whether it’s publishing regular blog posts, creating video features, becoming active on social platforms, or even creating a niche platform of your own, there’s truly never been a better time to express your brand in a big way, and maybe even make a difference in our world.

Oct 09, 2014

Facebook Video offers another way for small businesses to spread the word

Facebook said that it's going to start displaying video view counts, will offer deeper video analytics for publishers and recommend additional videos to viewers; all tweaks to increase consumption by the public and make the prospect of video marketing more attractive to businesses.As a small business owner, it’s a real chance to expand your publishing offers beyond video giant YouTube

Sep 16, 2014

Three simple tips for video marketing success

We all know that online video is hot, which means the opportunity for businesses to jump on the growing trend is huge. Here are some things to keep in mind whether you’ve already started with branded video or are contemplating it as part of your strategy.

Aug 28, 2014

How to measure your video advertising success

There’s no question where each ad dollar goes when investing in targeted video advertising because you can see exactly who viewed the video, when and what they did immediately before and after clicking the play button. That’s something traditional advertising mediums simply can’t offer.

Jul 03, 2014

Seven tips for small businesses on Facebook

Facebook use in Canada is higher than the global average, which spells big opportunity for Canadian businesses and brands to reach their target demographic where they are most engaged.

May 22, 2014

See all Lisa Ostrikoff's Stories



Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. You can find her on Twitter and Facebook.

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