Study examined more than 300 campaigns, testing the content with 150 consumers to gauge receptiveness and feelings toward each one
Jul 17, 2014
There’s no question where each ad dollar goes when investing in targeted video advertising because you can see exactly who viewed the video, when and what they did immediately before and after clicking the play button. That’s something traditional advertising mediums simply can’t offer.
Jul 03, 2014
Whether sad or shocking, happy or hilarious, these types of videos spark emotion in the viewer and boost the likelihood the brand will be remembered
Jun 19, 2014
Facebook use in Canada is higher than the global average, which spells big opportunity for Canadian businesses and brands to reach their target demographic where they are most engaged.
May 22, 2014
Pressing play can be the pivotal element that takes your talks to fab from drab
May 08, 2014
As the spring thaw heats consumer spending, now is also the time to capture and showcase what you have to offer via video
Apr 24, 2014
Here are some ideas to consider if your business has invested in video in the past, but it’s not at all what it needs to be to get traction today
Apr 10, 2014
According to a recent study, 73 per cent of U.S. consumers are more likely to make a purchase after watching a video
Mar 27, 2014
Tips on telling your story when you’ve attracted media attention, or you’re creating promotional video for your business
Mar 13, 2014
The idea of putting yourself ‘out there’ might be terrifying, but it doesn’t have to be. Working with the right crew or doing some trial runs on your own can make all the difference.
Feb 27, 2014