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Lisa Ostrikoff

Latest Stories

Three simple tips for video marketing success

We all know that online video is hot, which means the opportunity for businesses to jump on the growing trend is huge. Here are some things to keep in mind whether you’ve already started with branded video or are contemplating it as part of your strategy.

Aug 28, 2014

How to measure your video advertising success

There’s no question where each ad dollar goes when investing in targeted video advertising because you can see exactly who viewed the video, when and what they did immediately before and after clicking the play button. That’s something traditional advertising mediums simply can’t offer.

Jul 03, 2014

Seven tips for small businesses on Facebook

Facebook use in Canada is higher than the global average, which spells big opportunity for Canadian businesses and brands to reach their target demographic where they are most engaged.

May 22, 2014

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Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. You can find her on Twitter and Facebook.

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