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Lisa Ostrikoff

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Does your brand add to the noise or rise above?

Released this week, the Canadian Media Fund’s 2015 Trend Report confirms the obvious; that more and more consumers are ‘always on.’ But it also emphasizes that media ‘overload’ is real and consumer online patience is shorter than ever before.

Jan 15, 2015

Harness the power of video marketing in 2015

The Super Bowl has long been one of the golden annual events for major U.S. advertisers, with most ads viewed by upwards of 100 million people. But when it comes to video ads online, the 2014 holiday season is the new winner

Jan 07, 2015

There’s never been a better time to tell your story

Whether it’s publishing regular blog posts, creating video features, becoming active on social platforms, or even creating a niche platform of your own, there’s truly never been a better time to express your brand in a big way, and maybe even make a difference in our world.

Oct 09, 2014

Facebook Video offers another way for small businesses to spread the word

Facebook said that it's going to start displaying video view counts, will offer deeper video analytics for publishers and recommend additional videos to viewers; all tweaks to increase consumption by the public and make the prospect of video marketing more attractive to businesses.As a small business owner, it’s a real chance to expand your publishing offers beyond video giant YouTube

Sep 16, 2014

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lisa@bizboxtv.com

Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. You can find her on Twitter and Facebook.

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