Whether it’s publishing regular blog posts, creating video features, becoming active on social platforms, or even creating a niche platform of your own, there’s truly never been a better time to express your brand in a big way, and maybe even make a difference in our world.
Oct 09, 2014
Canadian advertisers now spend more on digital ads than they do on print, radio and television, according to a new report from IAB Canada
Sep 25, 2014
Facebook said that it's going to start displaying video view counts, will offer deeper video analytics for publishers and recommend additional videos to viewers; all tweaks to increase consumption by the public and make the prospect of video marketing more attractive to businesses.As a small business owner, it’s a real chance to expand your publishing offers beyond video giant YouTube
Sep 16, 2014
We all know that online video is hot, which means the opportunity for businesses to jump on the growing trend is huge. Here are some things to keep in mind whether you’ve already started with branded video or are contemplating it as part of your strategy.
Aug 28, 2014
Brand managers need to be ready for the worst if something starts to heat up and gain negative traction online
Aug 14, 2014
Here are a few tips to get your business on its way to pressing play
Jul 31, 2014
Study examined more than 300 campaigns, testing the content with 150 consumers to gauge receptiveness and feelings toward each one
Jul 17, 2014
There’s no question where each ad dollar goes when investing in targeted video advertising because you can see exactly who viewed the video, when and what they did immediately before and after clicking the play button. That’s something traditional advertising mediums simply can’t offer.
Jul 03, 2014
Whether sad or shocking, happy or hilarious, these types of videos spark emotion in the viewer and boost the likelihood the brand will be remembered
Jun 19, 2014
Facebook use in Canada is higher than the global average, which spells big opportunity for Canadian businesses and brands to reach their target demographic where they are most engaged.
May 22, 2014