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(Fred Lum/Fred Lum/THE GLOBE AND MAIL)
(Fred Lum/Fred Lum/THE GLOBE AND MAIL)

Susan Krashinsky

Advertising and Marketing Reporter

Latest Stories

Telus knows you hate telcos

Company is at the start of what executives call a major shift in its brand platform, involving a hard look at consumer sentiment toward wireless providers

May 14, 2015

Advertisers cash in on attention spans of digitally savvy Canadians

The research found that more digitally savvy consumers have high bursts of intense attention at the beginning of a task, but that attention falls over time, while less frequent digital users tend to have lower bursts of attention out of the gate, but increased attention over a sustained period of time

May 11, 2015

See all Susan Krashinsky's Stories

Profile

skrashinsky@globeandmail.com

Susan covers advertising and marketing for the Globe, reporting on trends in how companies use different media to reach consumers. Susan was the Globe's media reporter from 2010 until 2012. She has also worked as a general assignment reporter in both news and business. Before joining The Globe and Mail in 2009, Susan worked as a freelance reporter contributing to the Ottawa Citizen, the Montreal Gazette and other publications, as well as CBC Radio's Dispatches and Search Engine. She has a Masters degree in journalism from Carleton University. In 2008 she worked at a radio station in Kigali, Rwanda as part of a media development project through Carleton. She has also lived in Osaka, Japan.

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