Susan Krashinsky
Advertising and Marketing Reporter
Susan covers advertising and marketing for the Globe, reporting on trends in how companies use different media to reach consumers. Read more...
Susan Krashinsky
Advertising and Marketing Reporter
Susan covers advertising and marketing for the Globe, reporting on trends in how companies use different media to reach consumers.
Susan was the Globe’s media reporter from 2010 until 2012. She has also worked as a general assignment reporter in both news and business.
Before joining The Globe and Mail in 2009, Susan worked as a freelance reporter contributing to the Ottawa Citizen, the Montreal Gazette and other publications, as well as CBC Radio’s Dispatches and Search Engine. She has a Masters degree in journalism from Carleton University. In 2008 she worked at a radio station in Kigali, Rwanda as part of a media development project through Carleton. She has also lived in Osaka, Japan.
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Latest Stories
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The wild, wacky, weird world of Webby advertising
It’s not just about cats on the Internet, and some Canadian agencies are at the top of their games for this year’s awards
Thursday, Apr 26, 2012
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Tor Myhren: A 'creative' gets the agency’s juices flowing
Advertising companies are usually run by the business types, but Grey Group has been turned around by a guy from the other side of the house
Sunday, Apr 22, 2012
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Does this bathing suit make me look hairy?
Dispatches from the world of advertising
Thursday, Apr 19, 2012
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Canadian Club on the rocks? Far from it, thanks to Mad Men
The whisky’s constant presence on the hit show has boosted sales and spawned a new advertising strategy
Thursday, Apr 19, 2012
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Jays team up with brewers – no, the other brewers
Dispatches from the world of advertising
Thursday, Apr 12, 2012
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Google gives classic ads new fizz
Tech giant teams up with Coke for effervescent take on famous ‘I’d like to buy the world a Coke’ commercial
Thursday, Apr 12, 2012
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White Star name sails on without Titanic
Carnival’s Cunard line still draws passengers to the company’s image of old-style oceanic travel
Thursday, Apr 12, 2012
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Juice maker Lassonde pays up after social media outcry
Maker of Oasis juice offers founder of Olivia’s Oasis beauty products a settlement
Monday, Apr 09, 2012
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Creative ad campaign gives Boston Pizza a boost
Canadian restaurant chain zeros in on male consumer with fake wing critic, ‘finger cooking’ riffs
Monday, Apr 09, 2012
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GM’s hockey helmet drive scores big
Dispatches from the world of advertising
Thursday, Apr 05, 2012
