It was an act of artifice that Louis B. Mayer would have loved: Early this morning outside the Carlton Hotel, Cannes's main garage for the marketing machine, a man stood in the bright sun with a cigarette in one hand and a hose in the other. He was spraying a thick layer of fake snow on the grass and palm trees outside the hotel, a promotion for A Christmas Carol (due this fall and featuring Jim Carrey as Scrooge.) The memo about thinking green most have got lost on its way to the Côte d'Azur.
His faux neige gizmo was labelled “machine à floquer” and when a young woman ventured onto the new-sprayed snow, leaving sandal prints behind, he gave her a Gallic snarl and chased her off. Let the magic remain undisturbed.
