The Globe and Mail - Marketing News

And a pile of fries for every plate

GRANT ROBERTSON — Tue, 26 Aug 2008 23:13 EDT

McCain Foods sheds its normally cautious advertising approach for some timely political satire

Nike fumbles Nadal's makeover

SINCLAIR STEWART — Tue, 26 Aug 2008 20:08 EDT

Tennis's top player is known for bare shoulders and shorts of a certain length. So what was his sponsor thinking when it tried to make a bad boy look better?

Astral tests Virgin branding

Grant Robertson — Tue, 26 Aug 2008 04:59 EDT

Canadian radio is getting the Richard Branson treatment

Procter & Gamble links laundry to fashion

DAN SEWELL — Mon, 25 Aug 2008 17:47 EDT

New product launch for Tide brand features Tim Gunn of Project Runway

Ted and the real girl (and boy)

JENNIFER WELLS — Fri, 22 Aug 2008 07:02 EDT

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Coke finds its sweet spot

JENNIFER WELLS — Fri, 22 Aug 2008 07:01 EDT

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Gold amid the rubbish

JENNIFER WELLS — Fri, 22 Aug 2008 06:58 EDT

Only a few commercials have risen to the Olympic challenge. For the love of beach volleyball, is a chuckle too much to ask for?

Seinfeld to help Microsoft lighten up

SIMON AVERY — Thu, 21 Aug 2008 21:16 EDT

Software giant hopes famous comedian will help transform its dry and humourless public image

Car ad drives Saudis to distraction

ORLY HALPERN — Mon, 11 Aug 2008 04:33 EDT

Some are outraged after Israeli ad portrays Arabs as greedy, aggressive, foul-mouthed

Bell learns to speak business

SIMON AVERY — Thu, 7 Aug 2008 19:30 EDT

Frank and Gordon are back in the woods, as Bell adopts the slogan “Today just got better”