The Globe and Mail - Marketing News

Media stocks fall on Viacom warning

Fri, 10 Oct 2008 15:06 EDT

Analyst forecasts fourth-quarter weakness for smaller movie titles and TV DVD sales

Advertisers brace for effects of the dreaded undertow

JENNIFER WELLS — Fri, 10 Oct 2008 07:24 EDT

Statistics are hard to come by in Canada. But 'there isn't a client in the world that isn't sitting back and thinking of what the implications are for their products'

Bobby Orr's left knee

Jennifer Wells — Fri, 10 Oct 2008 06:59 EDT

The long route to 'priceless'

A fishy angle

Jennifer Wells — Fri, 10 Oct 2008 06:58 EDT

Pro Line and tilapia

An assist with stinky equipment

Jennifer Wells — Fri, 10 Oct 2008 06:57 EDT

It's hockey season, and a new round of ads hit the broadcasts

Key advertising report downgrades global forecasts

KATE HOLTON — Tue, 7 Oct 2008 06:48 EDT

ZenithOptimedia said spending on global advertising was expected to grow 4.3% in 2008, down from 6.6%

Car ad drives Saudis to distraction

ORLY HALPERN — Mon, 11 Aug 2008 04:33 EDT

Some are outraged after Israeli ad portrays Arabs as greedy, aggressive, foul-mouthed

Omnicom income up, while growth slows

DEBORAH YAO — Tue, 22 Jul 2008 13:09 EDT

Advertising and marketing conglomerate posts 11 per cent increase in second-quarter income, but organic growth at lowest in five years

Olympics ads push unity, play down China

EMILY FREDRIX — Mon, 21 Jul 2008 15:03 EDT

Big business advertising for next month's Olympics pushing global themes, but tread lightly in mentions of Beijing

Battle for the throne

JENNIFER WELLS — Fri, 11 Jul 2008 05:57 EDT

Kimberly-Clark has brought Cottonelle tissue back to Canada, and the folks behind Cashmere aren't taking the news sitting down