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	<channel>
		<title>The Globe and Mail - The Hard Sell</title>
		<link>http://www.theglobeandmail.com/blogs/thehardsell</link>
		<description>Keith McArthur writes about the latest marketing trends, advertising campaigns and industry gossip.</description>
		<language>en-ca</language>
		<copyright>2007 Bell Globemedia Publishing</copyright>
		<image>
			<title><![CDATA[The Globe and Mail: Canada's national news and investing website]]></title>
			<url>http://images.theglobeandmail.com/v5/images/flag/leaf-and-logo.png</url>
			<link>http://www.theglobeandmail.com/</link>
		</image>
  		
  
  
	
    <lastBuildDate>Fri, 1 Jun 2007 10:37 EDT</lastBuildDate>
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			<title><![CDATA[Marketers need to give up control, Edelman says]]></title>
      		
			<description><![CDATA[I chatted yesterday[amp]nbsp;with Richard Edelman, a pioneer in[amp]nbsp;online public relations.
Edelman, the CEO of the public relations firm[amp]nbsp;bearing his father's name,[amp]nbsp;was blogging long before most of us, and when I spoke with him in March, 2005 (link here) he was already talking - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/121416975/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Fri, 1 Jun 2007 10:37 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070601103727</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070601.WBthehardsell20070601103727/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070601.WBthehardsell20070601103727#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>public</category>
			
			<category>relations,</category>
			
			<category>edelman,</category>
			
			<category>mesh</category>
			
				
			
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		<item>
			<title><![CDATA[Want to text2win? It's going to cost you]]></title>
      		
			<description><![CDATA[I couldn't make it to last night's Canadian New Media Awards, but I met some of the finalists at a lunch yesterday, including Jacqueline Jung of Fjord Interactive in Vancouver who won the designer of the year award.
The new media company of the year award went to mobile marketing company[amp]nbsp;MyThum - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/120582141/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Tue, 29 May 2007 14:19 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070529141957</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070529.WBthehardsell20070529141957/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070529.WBthehardsell20070529141957#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>mobile,</category>
			
			<category>text2win,</category>
			
			<category>texting,</category>
			
			<category>canadian</category>
			
			<category>new</category>
			
			<category>media</category>
			
			<category>awards,</category>
			
			<category>mythum,</category>
			
			<category>mcc</category>
			
				
			
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		<item>
			<title><![CDATA[Microsoft wants you to break up with advertisers]]></title>
      		
			<description><![CDATA[Check out this video. It's a LOL portrayal of a breakup between an advertiser and consumer.



At the end, viewers are directed to www.bringtheloveback.com, which turns out to be a blog about the video, complete with stats that paint a picture of a video headed towards the[amp]nbsp;viral tipping - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/119324298/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Thu, 24 May 2007 11:02 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070524110219</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070524.WBthehardsell20070524110219/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070524.WBthehardsell20070524110219#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>viral,</category>
			
			<category>online,</category>
			
			<category>microsoft,</category>
			
			<category>breakup,</category>
			
			<category>advertiser,</category>
			
			<category>consumer</category>
			
				
			
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		<item>
			<title><![CDATA[Is &quot;Evolution&quot; the world's best ad?]]></title>
      		
			<description><![CDATA[You would be forgiven for[amp]nbsp;wondering if all the hype around the Dove "Evolution" viral is just hometown cheerleading.
The 74-second movie, produced by Ogilvy [amp]amp; Mather Toronto has been touted as a front-runner for the Grand Prix at the Cannes Lions International Advertising Festival. - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/117786092/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Fri, 18 May 2007 14:11 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070518141155</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070518.WBthehardsell20070518141155/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070518.WBthehardsell20070518141155#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>advertising,</category>
			
			<category>viral,</category>
			
			<category>dove,</category>
			
			<category>evolution,</category>
			
			<category>ogilvy</category>
			
				
			
		<feedburner:origLink>http://www.theglobeandmail.com/servlet/story/RTGAM.20070518.WBthehardsell20070518141155/WBStory/WBthehardsell/?page=rss&amp;#38;id=RTGAM.20070518.WBthehardsell20070518141155</feedburner:origLink></item>
    
	
    
		<item>
			<title><![CDATA[What your t-shirt says about you]]></title>
      		
			<description><![CDATA[I'm a big fan of[amp]nbsp;Rethink Breast Cancer, not just because it's an important[amp]nbsp;cause, but also[amp]nbsp;because the execs there[amp]nbsp;let me sit in on a branding session[amp]nbsp;when I took over the marketing beat three years ago. The result was this story on charities[amp]nbsp;as brands - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/117246157/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Wed, 16 May 2007 15:52 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070516155209</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070516.WBthehardsell20070516155209/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070516.WBthehardsell20070516155209#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>rethink,</category>
			
			<category>breast,</category>
			
			<category>cancer,</category>
			
			<category>john</category>
			
			<category>st.</category>
			
				
			
		<feedburner:origLink>http://www.theglobeandmail.com/servlet/story/RTGAM.20070516.WBthehardsell20070516155209/WBStory/WBthehardsell/?page=rss&amp;#38;id=RTGAM.20070516.WBthehardsell20070516155209</feedburner:origLink></item>
    
	
    
		<item>
			<title><![CDATA[Global warming on display. Sunny days only.]]></title>
      		
			<description><![CDATA[Here's a terrific[amp]nbsp;billboard from Draft FCB Toronto for the World Wildlife Fund.
It's the kind of thing that should do well at award shows -- in use-of-media cateogries as well as traditional out-of-home categories.



Using the sun to create shadows, it reminds me of[amp]nbsp;this McDonald - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/116646204/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Mon, 14 May 2007 13:45 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070514134553</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070514.WBthehardsell20070514134553/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070514.WBthehardsell20070514134553#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>billboard,</category>
			
			<category>draft</category>
			
			<category>fcb,</category>
			
			<category>world</category>
			
			<category>wildlife</category>
			
			<category>fund</category>
			
				
			
		<feedburner:origLink>http://www.theglobeandmail.com/servlet/story/RTGAM.20070514.WBthehardsell20070514134553/WBStory/WBthehardsell/?page=rss&amp;#38;id=RTGAM.20070514.WBthehardsell20070514134553</feedburner:origLink></item>
    
	
    
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			<title><![CDATA[Life's Short. Read my blog. And get a divorce.]]></title>
      		
			<description><![CDATA[There's much hand-wringing in Chicago this week over a billboard advertising lawyer services that reads: "Life's Short. Get a divorce."
The headline is sandwiched between images of a half naked man and woman. City workers took down the billboard after residents complained.
But[amp]nbsp;Corri Fetman - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/115672400/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Thu, 10 May 2007 13:37 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070510133717</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070510.WBthehardsell20070510133717/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070510.WBthehardsell20070510133717#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>advertising,</category>
			
			<category>chicago,</category>
			
			<category>lawyer,</category>
			
			<category>divorce,</category>
			
			<category>billboard</category>
			
				
			
		<feedburner:origLink>http://www.theglobeandmail.com/servlet/story/RTGAM.20070510.WBthehardsell20070510133717/WBStory/WBthehardsell/?page=rss&amp;#38;id=RTGAM.20070510.WBthehardsell20070510133717</feedburner:origLink></item>
    
	
    
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			<title><![CDATA[&quot;Evolution&quot; all alone at Clio Awards]]></title>
      		
			<description><![CDATA[There was lots of fretting last year about Canada's performance[amp]nbsp;at the Cannes Lions International Advertising Festival, when only 10 TV commercials were nominated for the shortlist, down from 44 the previous year.
Cannes is still a month away, but at another big international advertising[amp - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/115139917/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Tue, 8 May 2007 14:36 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070508143627</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070508.WBthehardsell20070508143627/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070508.WBthehardsell20070508143627#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>advertising,</category>
			
			<category>ogilvy,</category>
			
			<category>evolution,</category>
			
			<category>dove,</category>
			
			<category>clio</category>
			
				
			
		<feedburner:origLink>http://www.theglobeandmail.com/servlet/story/RTGAM.20070508.WBthehardsell20070508143627/WBStory/WBthehardsell/?page=rss&amp;#38;id=RTGAM.20070508.WBthehardsell20070508143627</feedburner:origLink></item>
    
	
    
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			<title><![CDATA[Portfolio Night: Burn Back's secret identity revealed]]></title>
      		
			<description><![CDATA[It's one of the biggest events in[amp]nbsp;the world of advertising, and it all started here.
Tonight is[amp]nbsp;Portfolio Night, when top creative directors sit down with budding copy writers and art directors, critique their books and offer advice. If all goes well, a creative director will find - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/113926897/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Thu, 3 May 2007 12:20 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070503122035</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070503.WBthehardsell20070503122035/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070503.WBthehardsell20070503122035#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>advertising,</category>
			
			<category>ihaveanidea,</category>
			
			<category>portfolio,</category>
			
			<category>burn</category>
			
			<category>back</category>
			
				
			
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		<item>
			<title><![CDATA[How ads about making ads are made]]></title>
      		
			<description><![CDATA[We've all seen[amp]nbsp;examples of the postmodern "we're making an ad" ad. Usually, it's little more than[amp]nbsp;the ad industry talking to itself and it's too clever by half.
But when I saw this ad -- "Marketing Meeting" by Vancouver-based Rethink Communications -- I laughed. I watched it again - Follow link to read full post]]></description>
			<link>http://feeds.feedburner.com/~r/TheGlobeAndMail-WBthehardsell/~3/113721448/</link>
      
					
					
					
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
											
						
								
										
												
												
												
												
												
												
											
											
						
										
						
										
						
										
						
			<author><![CDATA[Keith McArthur]]></author>
        
			<pubDate>Wed, 2 May 2007 17:28 EDT</pubDate>
			<guid isPermaLink="false">WBthehardsell20070502172829</guid>
			<comments><![CDATA[http://www.theglobeandmail.com/servlet/story/RTGAM.20070502.WBthehardsell20070502172829/WBStory/WBthehardsell/?page=rss&#38;id=RTGAM.20070502.WBthehardsell20070502172829#comments]]></comments>
			
    		
			
			<category>marketing,</category>
			
			<category>advertising,</category>
			
			<category>rethink,</category>
			
			<category>coast</category>
			
			<category>capital</category>
			
				
			
		<feedburner:origLink>http://www.theglobeandmail.com/servlet/story/RTGAM.20070502.WBthehardsell20070502172829/WBStory/WBthehardsell/?page=rss&amp;#38;id=RTGAM.20070502.WBthehardsell20070502172829</feedburner:origLink></item>
    
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