It’s been a man’s world for decades when it comes to all things automotive. But the times have changed. Today, women are the driving force when it comes to buying cars – they influence up to 80 per cent of all car-buying decisions. Manufacturers have taken note and are catering to women more than ever before. Here’s a list of a few “female-friendly” features designed to appeal to more women buyers.
For Jessica Leeder's story on female car buyers, click here.
1. Bold Colour
Say goodbye to boring black and stale silver. Manufacturers are rolling out bolder car colours from across the spectrum – like this copper-colored Infiniti Q30 concept and this red Infiniti Q50 Eau Rouge concept.
Nobody likes to vacuum, male or female. But who doesn’t like a clean,
crumb-free cabin? This built-in vacuum cleaner in the Honda Odyssey comes with a
10-foot hose that can reach the floor mats in the front seats. A purse holder
and a trash can are also on board.
3. Smart use of space
4. Staying Connected
5. Blind Spot Monitoring
Safety technology is a priority for women. A blind spot monitoring system warns you when a vehicle is in your blind spot and it’s unsafe to change lanes. This technology is available on affordable cars like the Mazda3.
6. Safety Features
7. Parking Aids
8. Convertible Convenience
9. Eco-friendly Features
10. Ride Comfort
What woman doesn’t love a commanding view of the road ahead? Sitting high up improves visibility. But many don’t like driving a big, gas-guzzling SUV. Compact crossovers, like the 2015 Audi Q3, are all the rage for women who want space, luxury, and fuel efficiency wrapped in a small, easy-to-drive package.