Chevrolet Luv - Words are freighted with meaning. And Luv is a particular kind of word, a cuter, mentally-challenged version of “love.” Although it sounds exactly the same as the proper version, the misspelling takes Luv to an entirely different place: a universe of long-gone, high-need girlfriends with pink bedrooms, teddy bear collections, and a habit of writing clingy personal notes on pastel-coloured paper signed with hand-drawn stars, hearts and emoticons. (Even if you never dated a woman like that, you know the horror.) The Luv name offends grammarians, educated women, and scares men. The Luv was a lame little vehicle, but its name was even worse. Chevrolet could easily have called it the Eunuch, which would have been an improvement.