We’re on a bus threading along a winding lane through bucolic Virginia countryside. Minutes later, we’re confronted by the carnage from a massive car wreck. Two Chevrolet sedans have collided head-on at a closing speed just shy of 130 km/h.
But there’s no blood, no shattered glass littering the road, no emergency crews in attendance. This collision happened six years ago. The corpses of the crashed cars are on display in the lobby of the IIHS Vehicle Research Centre; on its 50th anniversary in 2009, the organization celebrated by staging the head-on collision between a 2009 Chevrolet Malibu and a 1959 Chevrolet Bel Air to demonstrate how far we have come.
The U.S. Insurance Institute for Highway Safety is an NGO funded by the auto-insurance industry, and has arguably done more to advance the crash-worthiness of today’s cars than any government. At its core, it’s driven by commercial self-interest – fewer fatalities and serious injuries means less money paid out on insurance claims. But it’s hard to argue against the collateral benefits to society.
We’re the first Canadian journalists to visit the IIHS Vehicle Research Centre, and the visit has been made possible by Subaru Canada. Of course, Subaru has its own ulterior motive: to remind us it’s the only auto maker with IIHS Top Safety Pick ratings for all its models for six straight years; and all but two models have the best-of-the-best Top Safety Pick+ rating earned by the availability of an effective automatic braking system (part of Subaru’s EyeSight system). Fair enough.
Founded in 1959, the IIHS actually pre-dates the inauguration of U.S. federal safety standards and mandatory crash testing in the late 1960s. Its practice of testing more rigorously than the feds, and then publicizing the results, has made its tests the de facto benchmark.
The U.S. National Highway Traffic Safety Administration (NHTSA) sets mandatory standards, explains Raul Arbelaez, vice-president of operations, “but through consumer pressure and not wanting to be left behind, manufacturers do make changes” to ensure good results in the IIHS tests. For example, the current-generation Toyota RAV4 introduced in 2013 was rated Poor in the IIHS small-overlap frontal crash test; Toyota made changes for 2015, and now it gets a Good rating.