The Hyundai Elantra sedan was the best-selling passenger car in Canada last month, and with only minimal discounting. Pretty impressive.
Hyundai sold 2,253 Elantras in January, an increase of 209 per cent over the same month in 2010. Hyundai Canada says the Elantra out-sold the Honda Civic almost 2 to 1: 2,253 to 1,142 Civics in January.
Hyundai, of course, has an all-new Elantra in showrooms for 2011. At launch, Hyundai Canada did not change the price for the 2011 model, even though the new model is considerably improved over the old version. More car for the same money also represents a deal, correct?
The 2011 Elantra sedan starts at $15,849 and is equipped with a standard 148-horsepower engine, six-speed transmission, four-wheel disc brakes with anti-lock and six airbags.
Hyundai plans a big marketing push for the Elantra this month, starting with the Super Bowl. Hyundai was the exclusive automotive sponsor for the first quarter of the Super Bowl on Canadian television networks.
“Our Elantra spots are a fun way to help consumers realize they don’t have to compromise when they shop the compact sedan segment,” says Hyundai Canada president Steve Kelleher, saying the four 30-second spots will be amusing, as is Super Bowl custom.
There may not be big money on the Elantra, but it’s still something of a deal. There is big money on the Ford Escape SUV, however. We have the details here in Deals of the Week. And we take a look at two others.
As usual, Deals of the Week obtained pricing information from www.carcostcanada.com. Here’s a detailed look.
2011 Hyundai Elantra— Hyundai
2011 Hyundai Elantra L
MSRP: $15,849
Freight, dealer prep, air conditioning tax: $1,495
Dealer discount (estimated): $0
Taxable subtotal: $16,944
Total price with 13% HST: $19,146.72
Factory discount: $500 (Clean Air Cash)
Government discount: $300 (Retire Your Ride)
Final price: $18,346.72
2011 Kia Sorento— Kia
2011 Kia Sorento LX AWD
MSRP: $28,495
Freight, dealer prep: $1,750
Dealer discount: $900
Factory rebate: $2,000 (Year-end Cash Rebate)
Factory rebate: $1,000 (Loyalty Bonus)
Taxable subtotal: $26,345
Total price with 13% HST: $29,769.85
2011 Subaru Impreza— Subaru
2011 Subaru Impreza 2.5i hatchback auto
MSRP: $22,995
Freight, dealer prep and air conditioning tax: $1,625
Dealer discount (estimated): $800
Factory discount: $750 (Athlete’s Discount)
Taxable subtotal: $23,070
Total price with 13% HST: $26,069.10
0.90 per cent financing for two years
2011 Ford Escape — Ford
2011 Ford Escape XLT Auto I4
MSRP: $27,999
Freight, dealer prep and air conditioning tax: $1,540
Dealer discount (estimated): $800
Factory discount: $4,500 (73-month factory-to-dealer rebate)
Taxable subtotal: $24,239
Total price with 13% HST: $27,390.07
Factory discount: $1,000 (Recycle Your Ride)
Government discount: $300 (Retire Your Ride)
Factory discount: $500 (Customer Car Event)
Final price: $25,590.07
Pricing information source: www.carcostcanada.com. Calculations based on Ontario customers. Please note that while the information above is accurate at the time of publication, incentives are given at the discretion of individual dealers, and may be changed or discontinued at any time. Dealer discounts are negotiated with the customer on a case-by-case basis.
