Imagine you are trying to swing a deal on the 2014 Ford Edge sport-utility vehicle and the package offered is coming up just a little short. You like this rig and the $2,000 factory incentive looks good. Ford of Canada is also offering zero per cent financing for 48 months and you can “stack” that with the $2,000.
But something’s missing. Then the salesperson pulls out the coup de grace: an Esso gas car that guarantees 1,500 litres of regular for $.95 a litre for the next year. You look out the window and see that regular across the street is selling for $1.32.9. Hey, 95 cents a litre sounds good.
“If I throw in a gas card, do we have a deal?” asks the salesperson.
Yes. That’s the tipping point. You are wrapped up by a sales sweetener worth $568.50 at current pump prices.
Or perhaps you’re looking at a 2014 Nissan Versa Note hatchback. The $1,250 in factory money on an $18,000 subcompact has your attention, but you can’t pay cash. “No problem,” says the salesperson.
“Here’s what I can do. I’ll give you zero per cent financing for up to 72 months. That’s six years of free money. And the first four payments are on us.”
Done. It’s a deal. And you drive away in a new, fuel-thrifty Nissan.
This is the reality of any do-it-yourself car negotiator – the back-and-forth, the give-and-take, the challenge of packaging not just the features you want on a new ride, but also the various and ever-changing offers.
But if you haven’t done your research going into the deal-making, you’ll be susceptible to these “good news” extras. They’ll feel like something very special and they certainly do work at moving the metal. That’s why car makers and their dealers put a wide range of incentives, every-changing ones, into play.
In essence, that’s what Deals of the Week is about – giving car shoppers a heads-up about the need to do their homework so they’ll know what to expect and be ready to scoop everything up off the table and perhaps even more in the way of a dealer incentive.
This does not apply only to mainstream and middle class buyers, either. BMW Canada has a $5,000 factory-to-dealer incentive in play on the 7-Series luxury sedan, and it can be combined with finance or lease offers. Likewise, the $1,000 in factory money on the Acura ILX Hybrid can be stacked with finance or lease offers. Right now.
The game changes regularly, though. Fair warning for car shoppers.
Deals of the Week consulted with unhaggle.com, carcostcanada.com, and other sources on these offers. As usual, pricing information here is subject to change and dealer discounts vary, so consult your dealer for all the details, including expiry dates for all offers.
2014 Ford Edge SEL AWD
- MSRP: $36,599
- Freight, dealer prep, air conditioning tax: $1,750
- Dealer discount (estimated): $1,200
- Factory discount: $2,000 (manufacturer incentive)
- Taxable subtotal: $35,149
- Total price with 13% HST: $39,718.37
- Factory incentive: $568.50 (Estimated value of Esso gas card that locks in regular fuel at $.95/litre for 1,500 litres over a 12-month period)
- Final price: $39,149.87
- 0.0% financing for 36 or 48 months and a 0.99% lease rate for 24 or 36 months available with factory incentives
2014 BMW 750Li xDrive AWD
- MSRP: $113,400
- Freight, dealer prep and air conditioning tax: $2,195
- Dealer discount (estimated): $4,500
- Factory discount: $5,000 (manufacturer incentive)
- Taxable subtotal: $106,095
- Total price with 13% HST: $119,887.35
- Factory incentive available with 4.90% financing for 24-60 months or 3.90% lease rate for 24-39 months
2014 Nissan Versa Note Auto 1.6 SL
- MSRP: $18,298
- Freight, dealer prep, AC tax: $1,667
- Dealer discount (estimated): $600
- Factory discount: $1,250 (manufacturer incentive)
- Taxable subtotal: $18,115
- Total price with 13% HST: $20,469.95
- A $500 factory incentive is available for customers who lease at 1.99% for 24-48 moths, but larger incentive available for cash purchases only. Nissan also has a payment deferral program in place and a "Four Payments on Us" consumer incentive for those who finance at rates as low as 0.0% for up to 72 months
2014 Acura ILX Hybrid
- MSRP: $35,190
- Freight, PDI, AC tax: $2,095
- Dealer discount (estimated): $1,600
- Factory discount: $1,000 (manufacturer incentive)
- Taxable subtotal: $34,685
- Total price with 13% HST: $39,194.05
- Factory incentive is available with 2.90% financing for 24 or 36 months or 0.9% lease rate for 24-36 months
Pricing information source: unhaggle.com and carcostcanada.com. Calculations based on Ontario customers. Please note that while the information above is accurate at the time of publication, incentives are given at the discretion of individual dealers, and may be changed or discontinued at any time. Where noted, “dealer discounts” are negotiated with the customer on a case-by-case basis. Unhaggle Savings are actual discounts received by Unhaggle customers.
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