April was National Distracted Driving Awareness month in the United States and with it came a plethora of surveys, studies and warnings. Everybody acknowledges the dangers, yet the numbers never seem to improve.
A sobering reminder about texting and driving happened last week as 32-year-old Courtney Ann Sanford, of High Point, N.C., died immediately after updating her Facebook status. Her car crossed the median of a highway and hit a truck when Sanford “became distracted by using a smartphone for internet access just prior to losing control of her vehicle,” according to a High Point Police Department report. The driver of the truck was not injured, Fox TV station WGHP reported.
What exactly was so pressing that Sanford had to share with her social media audience? “The happy song makes me HAPPY,” she wrote about Pharrell Williams’ viral hit song.
Muscle cars and Mötley madmen
Dodge is teaming up with heavy metal has-beens Mötley Crüe to give American fans an opportunity to win a 2015 Dodge Challenger or Charger and meet the geriatric rockers. Dodge is also sponsoring the band’s “Final Tour,” which kicks off on July 2 in Grand Rapids, Mich. Yes, there’s nothing like associating your brand’s image to a band with a long, unrepentant history of substance abuse.
Kids, cars and creativity
On the other hand, Toyota Canada’s 2014 Toyota Dream Car Art Contest encouraged the creativity of children. Nine entries have been selected to compete against the best entries from more than 70 countries. “We were very impressed by the creativity and inspiration of Canadian youth,” Seiji Ichii, Toyota Canada’s president and CEO, said in a press release. “It’s inspiring to see how these talented young artists combine their love for art with their dreams of how to make our world a better place.” Should a Canadian kid be named as one of the top 30 global entries, he or she will win a free trip to Japan for the awards ceremony.
As the kids say, this is sick ...
Bizarre press release of the week, courtesy of General Motors: “You probably won’t recall the number of the road trips when one of your passengers didn’t get car sick while watching the rear DVD entertainment system, like the one in the Buick Enclave. Some credit for that goes to General Motors’ Human Factors group for properly placing the screen outside ‘the puke zone.’” In short, the auto maker conducted studies to determine the best placement of the DVD screen so that little Ralph’s tummy won’t turn from motion sickness.
“He’s 53 and he could probably pass for 38. That’s going to help him appeal to younger people. It’s going to give the company a more young and vibrant image because he’s the head of it.”
– Karl Brauer, an analyst with auto researcher Kelley Blue Book, to Bloomberg News about reports that Mark Fields, Ford’s chief operating officer will soon succeed Alan Mulally as the auto maker’s next CEO.
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