Subaru Canada sold 9,322 vehicles through the first four months of this year, which means the company needs to gain more traction to hit this year's sales goal of 30,000.
Last year, Subaru sold just less than 27,000 cars in Canada, but the company was hobbled by a lack of production due to the earthquake and tsunami in Japan. Company officials believe 30,000 is do-able, then.
A full year's production of the reinvented Impreza compact will help. Last month, Canadians purchased 887 Imprezas for a year-on-year increase of 23.4 per cent. So far this year, Subaru Canada has moved a record 3,329 Imprezas, for an increase of 49.6 per cent over 2011. The reengineered all-wheel-drive Impreza is hitting on all cylinders.
The hope is for something similar with other new or freshened models. The 2013 BRZ sports car will also burnish the brand's image, further driving sales overall.
Due in the coming year are updates to the Outback crossover, and a new small crossover. Subaru is also working on improving fleet-wide fuel efficiency by 30 per cent between 2010-2015, reports Automotive News.
The technology blitz to achieve that includes turbocharging, new transmissions, hybrid drivetrains, aerodynamic designs and a new, lightweight vehicle platform that will be introduced by 2015. It will replace the platform now used for all Subaru nameplates, Automotive News reports, adding that the company will employ engine idle-stop technology to save fuel by automatically turning off the engine when the car comes to a rest. That feature will appear first in Japan and Europe.
Read Jeremy Cato's review of the 2013 Subaru BRZ here: Subaru shows what a real sports car should be