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driving it home

The Toyota Corolla is taking a beating in the 2010 sales race, and the Honda Civic is taking plenty of hits, too. Meanwhile, the Mazda3 and two rival compacts, outgoing versions of the Hyundai Elantra and Chevrolet Cobalt, are enjoying moderate to excellent years with new-car buyers.

In fact, according to the latest Top 10 list of best-selling vehicle in Canada from DesRosiers Automotive Consultants, the Mazda3, Elantra and Cobalt are all going well against the overall market trend. That is, sales of all three are up while overall compact car sales are down four per cent on the year through October. Mazda3 sales are up 4.9 per cent, while the Elantra is up 11.5 per cent and the Cobalt is up a whopping 85 per cent.

The Cobalt is currently being replaced by the all-new Chevy Cruze, while an Elantra replacement is coming early in the new year. Thus, Chevy and Hyundai have been wheeling and dealing to push 2010 Cobalts and Elantras off dealer lots. Rich deals are behind the bloated sales numbers of both.

Over on the light truck side, the Ford F-Series is sure to finish 2010 as the runaway best-selling nameplate. Ford's pickup sales are up 24.2 per cent on the year, despite facing the challenge of rich incentives being offered on rival pickups from Dodge (the Ram) and General Motors (Chevrolet Silverado and GMC Sierra). Ford, too, is playing the incentive game, but not quite as aggressively as GM - which speaks to positive things about the F-Series in particular and Ford of Canada's marketing and sales initiatives in general.

Here are the top 10 cars and light trucks through October of this year in Canada:

Passenger Cars





Vehicle

2010

2009

% gain/loss

1

Honda Civic

48,805

61,865

-10.5%

2

Mazda3

42,428

40,451

4.9%

3

Toyota Corolla

33,774

45,476

-25.7%

4

Hyundai Elantra

30,035

26,926

11.5%

5

Chevrolet Cobalt

23,177

12,526

85.0%

6

Hyundai Accent

23,701

23,701

-6.2%

7

Ford Focus

20,275

18,553

9.3%

8

Ford Fusion

17,111

14,104

21.3%

9

Toyota Matrix

16,399

18,259

-10.2%

10

Nissan Versa

14,405

17,646

-18.4%



Light Trucks



Vehicle

2010

2009

% gain/loss

1

Ford F-Series

84,630

68,140

24.2%

2

Dodge Caravan

46,979

32,996

42.4%

3

Dodge Ram

44,969

26,234

71.4%

4

GMC Sierra

37,603

31,880

18.0%

5

Ford Escape

36,708

32,134

14.2%

6

Chevrolet Silverado

34,660

30,928

12.1%

7

Hyundai Santa Fe

24,276

20,968

15.8%

8

Honda CR-V

22,136

15,640

41.5%

9

Toyota RAV4

20,088

21,642

-7.2%

10

Dodge Journey

19,772

11,916

65.9%

Source: DesRosiers Automotive Consultants

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