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Deals of the week: Honda Civic, Hyundai Genesis and more Add to ...

No one should be surprised to see that the 2011 Infiniti M37 outperformed the 2010 Hyundai Genesis V8 in a recent Consumer Reports test of luxury sedans. The M37 has just been seriously renovated, while the Genesis is a two-year-old design.

But it is interesting to see the highly influential CR argue - and I agree - that the Genesis provides similar luxury and performance for thousands less than the M37. It's a deal and that's what we're about here at Deals of the Week.

Let's be clear: the M37 "remains Consumer Reports top-rated mid-size luxury sedan." But the Genesis is also rated "Excellent," just like the new M37. The biggest difference here is pricing: the V-6-powered M37 lists for $54,390 with freight and air conditioning tax, while the V-8-powered Genesis lists for $51,859 all in, not including incentives.

Ah, incentives. Hyundai has a $4,000 factory-to-dealer sales sweetener in play here, plus another $1,000 in Clean Air Cash for those who bring in an old clunker. Infiniti? Nothing. The M37 is a brand new design; Infiniti does not feel the need to juice sales with handouts.

Plenty of other auto makers feel otherwise, though. As auto analyst Dennis DesRosiers says, there is a "massive" amount of incentive money in the market, from an historical perspective.

Here are some examples, including the Genesis. As usual, Deals obtained most pricing information from www.carcostcanada.com, though for this week other sources were also used. Here's a look.



2010 Hyundai Genesis V8 w/Technology Package

MSRP: $49,999

Freight, dealer prep, air conditioning tax: $1,860

Dealer discount (estimated): $2,000

Factory discount: $4,000 (factory-to-dealer rebate)

Taxable subtotal: $45,859

Total price with 8 per cent PST and 5 per cent GST: $51,820.67

Factory discount: $1,000 (Clean Air Cash)

Government discount: $300 (Retire Your Ride)

Final price: $50,520.67

2010 Ford Edge SEL AWD

MSRP: $35,999

Freight, dealer prep: $1,500

Dealer discount: $$1,000

Factory rebate: $6,000 (factory-to-dealer rebate)

Taxable subtotal: $30,499

Total price with 8 per cent PST and 5 per cent GST: $34,463.87

Factory discount: $2,000 (Recycle Your Ride)

Government discount: $300 (Retire Your Ride)

Factory discount: $500 (Targeted Loyalty)

Factory discount: $1,000 (Costco members)

Final price: $30,663.87

2010 Kia Forte Koup SX

MSRP: $21,495

Freight, dealer prep and air conditioning tax: $1,555

Dealer discount (estimated): $600

Factory discount: $2,000 (factory-to-dealer rebate, non-stackable)

Taxable subtotal: $20,450

Total price with 8 per cent PST and 5 per cent GST: $23,108.50

2010 Honda Civic sedan DX automatic

MSRP: $17,190

Freight, dealer prep and air conditioning tax: $1,395

Dealer discount (estimated): $500

Factory discount: $2,500 (factory-to-dealer)

Taxable subtotal: $15,585

Total price with 8 per cent PST and 5 per cent GST: $17,611.05

Pricing information source: www.carcostcanada.com. Calculations based on Ontario customers. Please note that while the information above is accurate at the time of publication, incentives are given at the discretion of individual dealers, and may be changed or discontinued at any time. Dealer discounts are negotiated with the customer on a case-by-case basis.

Follow on Twitter: @catocarguy

 

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