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Advanced Micro Devices headquarters in Sunnyvale, Calif.MARCIO JOSE SANCHEZ/The Associated Press

Advanced Micro Devices Inc. unveiled a plan on Thursday to save about $200-million (U.S.) of operating costs in 2012 by slashing 10 per cent of its global work force and streamlining internal business processes.

The layoffs – about 1,400 workers – mark the first major move by chief executive officer Rory Read, who came on board in August to try to galvanize a microprocessor maker that has bled market share to larger rival Intel Corp. , while missing out on the mobile device boom.

"It's not too surprising, given the operating background of the new CEO and this is exactly what you'd bring an outsider in to do, but their problems go far deeper right now," said Alex Gauna, an analyst at JMP Securities.

The layoffs should be completed in 2012's first quarter, AMD said in a statement. Savings generated could help bankroll research and expansion into areas such as low-power chips, emerging markets and cloud computing next year.

In late September AMD, a distant second to Intel in selling microprocessors that are the brains of PCs, warned of manufacturing problems manufacturing it new 32 nanometer Llano chips as well as older 45 nanometer chips.

Last week, Mr. Read said AMD and its manufacturing partner GlobalFoundries were making progress but that more work was needed to improve AMD's execution.

Like Intel, AMD has failed to gain traction in increasingly popular mobile gadgets like Google Inc.'s Android smart phones and Apple Inc.'s iPad, which some people are buying instead of laptops.

Mr. Read, who was a top executive with PC maker Lenovo Group Ltd., replaced Dirk Meyer, who left in January partly due to differences with the board of directors over the company's mobile strategy.

Shares of AMD slipped 3 cents to $5.70 in after-hours trade.

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