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Why you should set a ‘sell’ price before you buy a security Add to ...

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As an investing reporter, I get plenty of correspondence from Globe and Mail readers. One such reader recently wrote in asking about Empire Co. Ltd., asking, “It seems that they stumbled over the acquisition of Safeway. I am now down 27 per cent but I am reluctant to sell and lock in that loss. Is it worthwhile to hold on to this investment and hope for a recovery some day? Or would the remaining funds be better invested in another venture?”

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