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Learn more: Advanced Investor

Asset allocation? What's that? How do I do it?

Welcome to our advanced investor education program. This is the second of a six-part series. You can read the first part here: Why you should diversify

Asset allocation is just a fancy term for describing how much of different investment classes – stocks, bonds, cash, real estate, precious metals, rare Cabbage Patch dolls – you should have in your portfolio.

It's related to the concept of diversification – the idea that you should spread your risk across different investments so you won't be overly exposed to a downturn in one particular area. Here's what Investopedia has to say about asset allocation:

“There is no simple formula that can find the right asset allocation for every individual. However, the consensus among most financial professionals is that asset allocation is one of the most important decisions that investors make.”

“In other words, your selection of individual securities is secondary to the way you allocate your investment in stocks, bonds, and cash and equivalents, which will be the principal determinants of your investment results.”

Fixed-Income Rule of Thumb

One basic rule of thumb, which can be tweaked to fit each investor's goals and risk tolerance, is that the fixed-income portion of the portfolio should be roughly the same as his or her age. In other words, a 30-year-old investor should allocate about 30 per cent of his or her portfolio to government bonds or guaranteed investment certificates, and the rest to equities. A 70-year-old investor, who has less time to invest and needs to be more conservative, would allocate 70 per cent to bonds and GICs.

The age rule isn't carved in stone, but it's a useful starting point for determining an investor's optimum asset allocation. With people retiring earlier and living longer, some argue that investors need to be more aggressive with stocks so that their money will go further. Others say safety is paramount, given the unpredictability of markets. How much risk you can tolerate, when you'll need the money and how flexible you can be in reaching your goals are all variables to consider.

This nifty calculator lets you play around with the variables to determine the mix that's right for you.

Learn more about investing from John Heinzl

The 2010 Investor Education series for beginner investors: The 2010 Investor Education series for advanced investors: Gail Bebee's weekly mentoring for our investor education contest winner:

Unfortunately, many investors forget all about asset allocation – until it's too late. That was painfully obvious during the market collapse of 2008-2009, which blindsided investors who had devoted too much of their portfolios to stocks.

“While the stock market is raging like crazy, nobody thinks they need bonds,” said Kerry Harman, associate portfolio manager with Burgeonvest Securities Ltd. in Toronto.

Determining how much risk an investor can handle is one of the key ingredients in an asset-allocation plan. When Adrian Mastracci sits down with new clients, the president of KCM Wealth Management Inc. in Vancouver gives them a questionnaire to assess how well they would react in a severe market decline.