The mobile app industry has experienced tremendous growth since 2008, and it is becoming an increasingly generative and profitable market. According to research conducted by Markets and Markets business market research firm, the global worth of the mobile applications market is set to reach $25-billion by 2015, which will establish an increase in value of $6.8-billion on the figures recorded in 2010. Not only is the industry growing, but it is also evolving to produce a range of real-time applications that provide unique money-making opportunities for users.
Real time applications
The Dutch mobile application Roamler is one of those apps that allow individuals to earn money through real-time interactions. While the U.S. economy grew at 3 per cent during the last financial quarter and unemployment tumbled to a three-year low of just 8.3 per cent, there are still an estimated 12.8 million who are out of work and seeking opportunities for advancement. Roamler provides these individuals with the opportunity to earn money while between jobs by carrying out location-based tasks on behalf of local or national brands.
With clients including Heineken, Pepsico and Coca-Cola, the app allows its users to become part of a remote and mobile work force. The range of tasks required are broad, but they are often either location-based or creative challenges that can be performed from home. Once completed, these tasks are validated by the Roamler team, who then authorize an agreed payment on behalf of the individual customer. It is also possible to build up experience points that allow access to higher-paid jobs, so that over time it is possible to earn significant sums of cash.
Contemporary applications are also being designed to suit the advanced sensor capability of mobile devices, which means that there is a growing emphasis on object recognition and item scanning to gain rewards. CheckPoints is an iPhone app that facilitates the scanning of product barcodes, and it allows each user to earn points for every item that he or she processes through a mobile device. This can be performed while shopping at the local grocery store, and in effect it enables individuals to build a points tally just by checking into the app while on the move.
The purpose of collating these points is to earn genuine rewards, which range from store gift cards to airline miles and significant discounts at participating restaurants. So, without committing to purchases or buying items from a sponsored retailer, users of CheckPoints can earn significant monetary rewards and experiences without spending a single cent of hard earned money. As this application is also location-based, it's even possible to scan products while performing a weekly shop and without taking valuable time out of the day.
Apple has been at the forefront of the mobile application industry since 2008 with more than 25 billion apps having been downloaded from its store in just under four years of trading. This phenomenal growth can be partially attributed to the fact that apps are now viewed as highly innovative marketing tools, with the potential to generate serious revenue through branded advertising and real-time transactions. WeReward is an application that taps into this trend, by employing users as the face of designated brands and organizations.
Accessible through the iPhone and Android devices, WeReward effectively enables users to earn points by advertising the products that they have purchased and the local businesses that they frequent. Each product has a specific value, and once the threshold of 1,000 points has been reached, users are able to cash in and claim their monetary rewards. As these points can be earned during everyday shopping excursions and in real time, users are able to boost their incomes while performing even the most mundane and routine of activities.
The bottom line
With the mobile application industry set to grow significantly, users can look forward to accessing an increasing range of products that deliver excellent money-making potential. As there is also a growing emphasis on real-time interactions and object recognition within the industry, individuals will be able to maximize income in a convenient and effective manner.
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