Brochures about investments are a lot like car brochures. A car brochure always shows a great picture of the car and then lists all the features and options that can come with the car. An investment brochure is no different. It will:
- List all the features and options of the investment.
- Try to make it easy for you to buy it.
Don't rush out and buy too quickly, though. First, look at different brochures from different financial institutions. Compare your choices. Pick out the investments that you want to look at more closely. Reviewing brochures will also help you think of more questions you want to ask.
Three things a brochure should tell you
- How the product can help you: The brochure will try to get you interested in the product by showing how it meets your needs. It should tell you: Who is this product designed to help? What goals will it help you to achieve?
- Who is selling the product: The brochure should give you some basic information and tell you how you can learn more. It should tell you: What is the name of the company? What does it do? Where is it located?
- How to contact them: The brochure should make it easy for you to find out more by phone, by e-mail, or through a website.
Remember: A sales brochure can't tell you everything
You will need to ask a lot more questions and do more research to decide whether you want to buy this investment.
Content in this section is provided in partnership with the Investor Education Fund, a non-profit organization promoting financial literacy to Canadians. To find out more go to GetSmarterAboutMoney.ca.