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Tiger Woods and stock trading: Play through

Globe and Mail Update

More than one observer pondered the impact Tiger Woods’ on-air apology would have on stock trading volumes on Friday morning. While Mr. Woods might not be a market mover along the lines of, say, Treasury Secretary Timothy Geithner or President Barack Obama, we’ve heard rumours that golf is a popular pastime among financial types. This suggests that trading volumes could have ground to a halt, if only briefly.

Not so. The Wall Street Journal’s Deal Journal has the numbers, and they show the apology didn’t even register. In fact, trading volumes actually increased during Mr. Woods’ 15 minutes of grovelling.