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Press release from Business Wire

PRN and Costco Renew Relationship

<p class=' bwtextaligncenter'> <i>PRN Wins Multi-Year Contract Renewal to Provide Digital Place-Based Media Services for Costco's In-Store Media Network</i> </p> <p class=' bwtextaligncenter'> </p>

Wednesday, April 07, 2010

PRN and Costco Renew Relationship13:00 EDT Wednesday, April 07, 2010 SAN FRANCISCO & ISSAQUAH, Wash. (Business Wire) -- Premier Retail Networks, Inc. (PRN), a global leader in innovative digital place-based media services, and Costco Wholesale Corporation ("Costco") (NASDAQ: COST), the third largest retailer in the U.S., today announced a multi-year agreement to extend their longstanding relationship on Costco's in-store media network and content strategy. PRN and Costco have collaborated on the network since its inception in 2004. Under this new agreement, PRN will provide Costco with an end-to-end retail media solution that includes custom HDTV programming, advertising sales, network operations, media management and scheduling. In addition, PRN's programming team will produce custom programming highlighting Costco's unique services and department offerings, network branding, consumer electronics education, plus custom HD entertainment and sports programming drawn from PRN's growing alliances with over 150 premier content providers. The Costco network operates in more than 400 warehouses in the U.S., and reaches more than 41 million members every four weeks (Costco HDTV Viewership Study, The Nielsen Company, 2008). “Partnering with PRN continues to provide Costco with premium HD and advertising content on our display TVs and enhance our members' shopping experience,” said Paul Latham, vice president, membership, marketing & Costco services. “We're pleased to continue our relationship.” “We value the high quality of Costco's warehouse and membership base, and their members appreciate how our premium HD programming enhances their in-warehouse shopping experience,” said Richard Fisher, PRN CEO. “We're thrilled to extend our successful relationship with Costco.” Premier Retail Networks, Inc. (PRN) provides innovative digital place-based media services that enable retailers and marketers to reach consumers in more than 10,000 locations across the U.S. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN's retail customers include Acme Markets, Albertsons, Associated Food Stores, Bodega Aurrera, Carrefour, Costco, Jewel-Osco, Pathmark, Sam's Club, Shaw's, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design, TargetCast Networks and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry's Marketplace retail stores, and in a number of leading quick service, casual and fast casual dining venues. PRN's programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. About Costco Costco currently operates 566 warehouses, including 413 in the United States and Puerto Rico, 77 in Canada, 21 in the United Kingdom, seven in Korea, six in Taiwan, nine in Japan, 32 in Mexico and one in Australia. The Company also operates Costco Online, an electronic commerce web site, at www.costco.com and at www.costco.ca in Canada. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6240227&lang=en