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Press release from Marketwire

GuestLogix & Alpha Flight Services Partner to Help Grow Ancillary Revenues for Airline Customers in Australia and New Zealand

Thursday, April 08, 2010

GuestLogix & Alpha Flight Services Partner to Help Grow Ancillary Revenues for Airline Customers in Australia and New Zealand07:31 EDT Thursday, April 08, 2010TORONTO, ONTARIO--(Marketwire - April 8, 2010) - GuestLogix, Inc. (TSX:GXI) the leading provider of onboard store technology to the airline industry, today announced a partnership with Alpha Flight Services Pty Ltd. ("Alpha"), to deploy the GuestLogix onboard retail platform and OnTouch(TM) products and services with Alpha customers in Australia and New Zealand. Australia's second largest in-flight catering firm, Alpha provides in-flight catering at nine airports in Australia and serves 16 customer airlines.Alpha customers will use the GuestLogix onboard retail platform that includes handheld point-of-sale (POS) devices to facilitate a more convenient purchase experience for both the flight attendants and passengers. The solution provides Alpha customers with promotions and sales management, cash control, payment processing and inventory management as well as the ability to accept credit card and cash payments. They can also take advantage of the GuestLogix platform to launch OnTouch(TM) in order to help its customers introduce destination-based, travel-relevant products and services inside the cabin to grow new ancillary revenues. Mr. Peter Smith, Managing Director Alpha Flight Services said, "We are delighted to be working with such an innovator as GuestLogix who has taken the complexity out of creating and managing onboard stores. Its onboard retail solution will allow us to deliver a higher level of customized service to our airline customers and provide exceptional new opportunities for incremental revenue generation with OnTouch(TM)."OnTouch(TM) is an accessible and branded virtual store that airline passengers can access from their seats and/or with the help of a flight attendant, to purchase products and services while in-flight and consumed later on the ground. It provides a portfolio of offerings to help them get the most out of their trip: OnTouch(TM) Ground Connections for transportation to and from the airport; OnTouch(TM) Box Office for local entertainment and attractions; OnTouch(TM) Shopping & More catalogue sales with convenient product delivery to a desired destination; OnTouch(TM) Concierge Everywhere destination guide services via the mobile phone; OnTouch(TM) Minutes On The Go inexpensive communications to stay connected with business, friends and family; and OnTouch(TM) Ads for attractive offers at destination. Mr. Tom Douramakos, President & CEO, GuestLogix said, "We look forward to building on our relationship with Alpha and expanding our airline footprint in the Asia Pacific region. Our onboard retail technology platform, combined with our OnTouch(TM) products and services, will help Alpha and its airline customers to build overall passenger satisfaction, drive earnings, strengthen their brands and position themselves as leading carriers in the region.""Whether it's the Australian Open, the Sydney Bridge Climb, a Margaret River winery tour or an Alpine Safari, passengers will have access to myriad of onboard offerings through our platform courtesy of our OnTouch(TM) partners," added Mr. Douramakos.The GuestLogix onboard retail platform is an end-to-end solution that complies with the most current payment industry security standards to significantly reduce the onboard risk of fraud and credit card processing losses. About Alpha Flight Services Alpha Flight Services Pty Ltd. provides in-flight catering at nine airports in Australia and serves 16 customer airlines with over four million meals per annum. The company is based in Broadbeach, Australia. Alpha Flight Services Pty Ltd (Australia) is joint venture with Alpha Flight Services, which is a subsidiary of Autogrill, Italy's leading food & beverage retailer. About GuestLogix GuestLogix is the leading global provider of onboard store technology which helps airlines build and manage onboard retail operations tailored to their needs and their passengers. Serving 35% of the global airline passenger traffic, GuestLogix has become a trusted partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and S. Korea. GuestLogix is publicly traded in Toronto (Symbol: GXI.T). More information is available at OnTouchOnTouch is GuestLogix' branded onboard store design and proprietary roll-out methodology with preferred content that helps airlines create and control a branded onboard consumer marketplace through the sale of destination-based travel relevant products and services. OnTouch allows carriers to get started quickly with new onboard sales to passengers in-flight and elsewhere and enables content providers to easily serve a critical mass of travel consumers who are seeking to get more out of their trip. More information is available at (C) 2010 GuestLogix. All rights reserved. All other trademarks and trade names are the property of their respective owners.FOR FURTHER INFORMATION PLEASE CONTACT: GuestLogix Josef Zankowicz VP Marketing & Communications 416-987-7057 or Investors The Equicom Group Kristen Dickson 416-815-0700 ext. 273 or The Equicom Group Dave Mason 416-815-0700 ext. 237