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Press release from PR Newswire

Fastenal Selects Knotice for Onsite Targeting

Tuesday, April 13, 2010

Fastenal Selects Knotice for Onsite Targeting09:30 EDT Tuesday, April 13, 2010Fastenal Engages Knotice For Testing and Targeting Web Site and Landing Page ContentAKRON, Ohio, April 13 /PRNewswire/ -- Knotice Ltd., a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, today announces that Fastenal Company (Nasdaq: FAST), an international industrial and construction supply company, has selected Knotice's Concentri� SiteTarget to improve Web site content relevance and conversion performance on http://www.fastenal.com and the company's landing pages."Knotice's onsite targeting technology is perfect for Fastenal because we serve many customers across a wide variety of industries," said Sally Olson, Marketing and Video Campaign Manager for Fastenal. "Onsite targeting technology from Knotice is not only simple and easy to use, it enables Fastenal's Web site and landing page content to be immediately relevant to every site visitor, every time."According to Knotice co-founder and CEO Brian Deagan Fastenal will reap immediate benefits from deploying the technology. "The total value of onsite targeting technology is not simply the content targeting and testing capabilities," Deagan said. "The total value includes making the technology simple and easy to use from day one. I look forward to partnering with Fastenal to grow their business."About KnoticeKnotice (pronounced "notice") maximizes the ROI of direct digital marketing ? interactive marketing communications that can be addressed to a specific individual ? through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice provides efficient, effective delivery of highly-targeted marketing communications through today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information visit http://www.knotice.comAbout Knotice's Concentri� SoftwareKnotice's on-demand software platform,�Concentri�, unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri� enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent. About Fastenal Since 1967 Fastenal Company (NASDAQ: FAST) has grown from a single 1,000-square foot store to a multinational $2 billion company ? but we've never stopped being a local supplier. Each of our 2,300+ stores is a full-service, one-stop industrial supply source ? 100% focused on meeting local customers' needs, backed by our global distribution strength. Our store-based service model enables us to tailor local inventory to anticipate local demand, manage customers' inventory to lower their total cost of ownership, and provide personal, flexible service that's recognized as the industry standard. To learn more about Fastenal's products, services and cost saving solutions, visit www.fastenal.com.SOURCE Knotice Ltd.For further information: Casey Barto, Public Relations for Knotice, +1-330-922-0855 x.140, cbarto@knotice.com