Press release from Business Wire
Simple® Shoes Celebrates Earth Day with Its Collection of Biodegradable Footwear
<p class=' bwtextaligncenter'> <i>New BIO.D Collection Biodegrades in 20 Years as Opposed to the Industry Average of 1,000 Years</i> </p>
Thursday, April 15, 2010
Simple® Shoes Celebrates Earth Day with Its Collection of Biodegradable Footwear13:46 EDT Thursday, April 15, 2010 SANTA BARBARA, Calif. (Business Wire) -- Simple® Shoes (a division of Deckers Outdoor Corporation) (NASDAQ:DECK), a sustainable footwear company, happily celebrates Earth Day 2010 with its BIO.D Footwear Collection, offering consumers and eco-fashion lovers footwear that won't leave a mark on the environment. This spring, Simple has unveiled its new men's and women's BIO.D shoe collection, featuring biodegradable soles. BIO.D products incorporate rubber, plastic and EVA (foaming material) that are manufactured using EcoPure, an organic compound that will eventually eat away at the bonds holding these materials together. This allows the midsoles and outsoles of the styles, when exposed to the moisture and heat typical of landfills, to biodegrade in 20 years as opposed to the industry average of 1,000 years. “Our focus at Simple is to make better shoes—shoes that look good and are made sustainably,” said Cielo Rios, Simple's Product Line Manager. “The BIO.D collection takes our efforts a serious step forward and we are happy to pioneer a new way to think about shoes—as something that won't sit in a landfill for an eternity.” The BIO.D collection for men and women includes classic Simple sneakers in the D-Solve for men and D-Kay for women along with a flip flop collection for the warm spring and summer months. About Simple® Shoes: A Nice Little Shoe Company Simple® Shoes , based in Santa Barbara, Calif., is committed to making shoes for a happy planet. Simple® Shoes began in 1991, as a reaction to the over-hyped, over-marketed, and over-teched sneakers that were dominating the early 90's. Since then, Simple has firmly planted its feet in making the most sustainable and stylish shoes and bags for everyone, everywhere. Simple is owned by Deckers Outdoor Corporation, and can be found on Facebook and Twitter. About Deckers Outdoor Corporation Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation.