The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

Simple® Shoes Kicks Off Green Bomb U.S. Campus Tour on Earth Day in New York City

<p class=' bwtextaligncenter'> <i>Green Bomb Tour will Collect Shoes for Local Charities in New York City, Los Angeles, Austin and Seattle</i> </p>

Thursday, April 15, 2010

Simple® Shoes Kicks Off Green Bomb U.S. Campus Tour on Earth Day in New York City15:17 EDT Thursday, April 15, 2010 NEW YORK (Business Wire) -- Simple® Shoes (a division of Deckers Outdoor Corporation) (NASDAQ:DECK), a sustainable footwear company, will kick off its Green Bomb Tour – a U.S. college campus tour – on Earth Day, April 22, in New York City. The Green Bomb tour aims to get students on four major college campuses to start thinking about the environmental impact a pair of shoes can have. Students and community members will be encouraged to donate gently worn, non-sustainable footwear in return for a discounted pair of Simple's BIO.D sneakers, made with soles that biodegrade in a landfill in only 20 years, compared to the industry average of 1,000 years. The Simples Shoes Green Bomb Tour will travel to four major college campuses this spring, including stops at: New York University (NYU): April 21-22 University of California, Los Angeles (UCLA): April 26-30 University of Texas at Austin: May 3-7 University of Washington: May 24-28 Shoes collected at each campus will be donated to a local charity. “We couldn't think of a better day than Earth Day, to kick off our Green Bomb tour,” said Monica DeVreese, brand manager for Simple Shoes. “With Green Bomb, we plan to tread loudly and leave a footprint of responsibility at each campus we visit. We want to focus on construction instead of destruction. Our mission is to spread the word about our eco-friendly shoes in a fun and meaningful way that will leave a lasting impression with college students and community members.” For more information on the Simple Green Bomb Tour and list of local happenings, please visit www.simplegreenbomb.com, www.twitter.com/simplegb, or find Simple Shoes on Facebook. About Simple® Shoes: A Nice Little Shoe Company Simple® Shoes, based in Santa Barbara, Calif., is committed to making shoes for a happy planet. Simple® Shoes began in 1991, as a reaction to the over-hyped, over-marketed, and over-teched sneakers that were dominating the early 90's. Since then, Simple has firmly planted its feet in making the most sustainable and stylish shoes and bags for everyone, everywhere. Simple is owned by Deckers Outdoor Corporation, and can be found on Facebook and Twitter. About Deckers Outdoor Corporation Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation.