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Press release from Marketwire

GuestLogix Receives Second PCI PED 2.0 Certification for POS Handheld Product Line

Friday, April 23, 2010

GuestLogix Receives Second PCI PED 2.0 Certification for POS Handheld Product Line07:45 EDT Friday, April 23, 2010TORONTO, ONTARIO--(Marketwire - April 23, 2010) - GuestLogix, Inc. (TSX:GXI) the leading global provider of onboard store technology to the airline industry, today announced it has received PCI PED version 2.0 certification for its popular PowerSeller(TM) point-of-sale (POS) handheld (a.k.a. XPDA-S). The GuestLogix device is produced by the Company's manufacturing partner ITWell in Seoul, Korea. The new certification provides GuestLogix with the broadest offering of POS handhelds to the passenger travel industry with the most current payment industry certifications. The new generation PowerSeller with EMV Level 2 secure Chip and PIN functionality provides the most universal, cost-effective, and secure method for managing and processing onboard retail transactions. PCI PED 2.0 will appeal to those operators in markets where the use of the Chip and PIN card processing is becoming increasingly available. The new card processing method protects passenger payment transactions, reduces risk and fraud, and minimizes merchant acquirer costs."With several POS handheld form factors available featuring PCI PED 2.0 certification we can provide any airline with a secure, cost-effective solution to suit any card processing requirements," said Jose-Manuel, Vice President Product at GuestLogix. "The secure hardware design coupled with our PA-DSS certified POS Payment application software is designed to securely speed up payment processing while providing passengers a better onboard experience." The GuestLogix PowerSeller(TM) allows flight attendants to quickly process credit and debit card and other forms of payment for refreshments, meals, in-flight entertainment, duty free goods and any OnTouch(TM) merchandising offers. Whether the attendant needs to capture an electronic signature, scan product barcodes, process a payment or print a receipt or a voucher at the seat, the PowerSeller(TM) addresses all of these requirements through an easy to use touch interface. The new GuestLogix PowerSeller(TM) comes fully-integrated with printer, MSR, barcode scanner, IC card reader, and soon, contactless payment technology. It supports a full spectrum of wireless communications including GSM, CDMA, Wi-Fi, Infrared, Bluetooth, RFID and NFC to interface with other devices and services onboard. The unit runs Microsoft Windows CE. A removable long-life Li-Ion battery enables operators to process transactions for a complete working day on a single charge. The solution comes complete with device and battery charge cradles.About GuestLogixGuestLogix is the leading global provider of onboard store technology which helps airlines build and manage onboard retail operations tailored to their needs and their passengers. Serving 35% of the global airline passenger traffic, GuestLogix has become a trusted partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and client support facilities in the US, UK, Singapore, and S. Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI). More information is available at OnTouchOnTouch is GuestLogix' branded onboard store design and proprietary roll-out methodology with preferred content that helps airlines create and control a branded onboard consumer marketplace through the sale of destination-based, travel relevant products and services. OnTouch allows carriers to get started quickly with new onboard sales to passengers in-flight and elsewhere and enables content providers to easily serve a critical mass of travel consumers who are seeking to get more out of their trip. More information is available at (C) 2010 GuestLogix Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.Forward-Looking StatementsThis news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on April 15, 2010 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.FOR FURTHER INFORMATION PLEASE CONTACT: GuestLogix, Inc. Josef Zankowicz VP Marketing & Communications 416-987-7057 or The Equicom Group Kristen Dickson 416-815-0700 ext. 273