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Press release from Marketwire

Softchoice Named Canada's Top Solution Provider for Fifth Year in a Row

Tuesday, April 27, 2010

Softchoice Named Canada's Top Solution Provider for Fifth Year in a Row08:16 EDT Tuesday, April 27, 2010TORONTO, ONTARIO--(Marketwire - April 27, 2010) - Softchoice Corporation (TSX:SO) is proud to announce it has again been named Canada's Top Solution Provider by Computer Dealer News magazine. At a gala event in Toronto, Softchoice was recognized as the country's largest solution provider with special emphasis placed on the Company's efforts to help organizations drive efficiency and reduce their overall IT footprint - from the desktop to the data center. This is the fifth year in a row that Softchoice has received this honor. "Achieving this level of recognition says a lot about our commitment to providing customers with a broader and more comprehensive set of technology solutions and services," said David MacDonald, President and CEO of Softchoice. "Our ability to succeed in a challenging environment has proved that our focus on helping organizations reduce costs and transform their operations through innovation has been the right one." Through selective acquisitions and steady organic growth Softchoice has made significant progress in combining the scale and efficiency of a large volume technology reseller with the technical expertise and personal touch of a local VAR. For customers this means being able to work with a provider capable of delivering a variety of solutions and services - from competitive pricing and reliable product fulfillment, to solution architecture, implementation and IT asset management services. These capabilities are particularly relevant as organizations begin upgrading aging infrastructure and take advantage of new offerings, including desktop virtualization and cloud computing. "The Softchoice team should be commended on their accomplishments," added Mr. MacDonald. "I can say with confidence that thanks to their hard work we are well positioned to meet the challenges ahead and to help our customers capitalize on the transformative power of IT." About SoftchoiceAs one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. Softchoice currently has 883 employees operating from more than 40 branch offices located in major cities across the U.S. and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.FOR FURTHER INFORMATION PLEASE CONTACT: Media Contact Softchoice Corporation Eric Gardiner 416.588.9002 Ext. 2358 eric.gardiner@softchoice.com