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Press release from Business Wire

Safeway Names Kelly Griffith President, Merchandising

Monday, May 10, 2010

Safeway Names Kelly Griffith President, Merchandising13:55 EDT Monday, May 10, 2010 PLEASANTON, Calif. (Business Wire) -- Safeway Inc. (NYSE:SWY) announced the appointment of Kelly Griffith to President, Merchandising, reporting to Diane Dietz, Executive Vice President and Chief Marketing Officer. Mr. Griffith will oversee the company's entire perishable and non-perishable business units including grocery, general merchandise, produce, meat, seafood, bakery, food service, and floral. He joined Safeway 30 years ago in the company's Seattle Division. After working his way through a range of retail store management assignments, Mr. Griffith was assigned to the company's corporate retail operations team in 1999 and elected to vice president the following year. He was promoted to Vice President, Retail Operations in Safeway's Seattle Division in 2001, then returned to corporate office as Senior Vice President, Produce and Floral in 2004. Mr. Griffith was promoted to President of the company's Portland Division in 2005, and returned to corporate in 2008 as President and General Manager, Perishables. “Kelly has a proven track record of successes and is an energetic and effective leader who understands the needs of our customers and how to achieve positive results,” said Diane Dietz, Safeway Executive Vice President, and Chief Marketing Officer. “This newly created role will produce greater synergies between Safeway's perishables and non-perishables teams, and will serve to enhance and strengthen the company's overall centralized merchandising function.” ABOUT SAFEWAY www.Safeway.com Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America based on sales. The company operates 1,712 stores in the United States and Canada. The company's common stock is trade on the New York Stock Exchange under the symbol SWY.