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Press release from Business Wire

Shutterfly Award-Winning Photo Books “Friend” Facebook

<p class=' bwtextaligncenter'> <i>Company Syncs Best-in-Class Photo Book Service with Leading Social Networking Site;</i> </p> <p class=' bwtextaligncenter'> <i>Announces Search for the “Most Tagged” Person</i> </p>

Monday, May 17, 2010

Shutterfly Award-Winning Photo Books “Friend” Facebook09:00 EDT Monday, May 17, 2010 REDWOOD CITY, Calif. (Business Wire) -- Shutterfly, Inc. (NASDAQ:SFLY), the #1 photo book provider, now gives Facebook users more ways to be creative with their 20 billion photos. Shutterfly today announces the integration of its Simple Path photo book creation experience with Facebook, which allows Facebook users to access their photos and their friends' photos to create premium quality photo books in minutes. “Today we are bringing Shutterfly's industry-leading photo books to the four hundred million members of Facebook who currently lack an easy way to transform their photos into lasting memories,” said Jeffrey Housenbold, president and chief executive officer of Shutterfly. “We've customized Shutterfly's award-winning photo books to fit the images and experiences people post on Facebook, ensuring that these photos have a life beyond the daily news feed.” Shutterfly's expanded Simple Path photo book service gives consumers the choice of using photos from: Facebook; their computer; Shutterfly Share sites, which include any site a user is a member of; or their Shutterfly account. “We know that consumers store photos in multiple locations, therefore we are offering a photo book solution that can access users' photos wherever they might be stored,” said Housenbold. “Only Shutterfly remains committed to delivering online and offline experiences that safeguard these photos forever through our never delete policy.” Shutterfly Simple Path creates an instant photo book from selected albums, whether on Facebook, a home computer or on Shutterfly. The application automatically populates the photos onto pages and then allows for quick customization including the ability to change styles, add captions and rearrange pictures and pages. Creating a year in review photo book but forgot your camera at the last party? Pull from friends' Facebook albums, tagged photos and mobile uploads to round out your own personal shots, then easily add captions and click to order. To account for Facebook's lower resolution images, Shutterfly automatically detects image size and chooses the optimal layout for each photo. Shutterfly Simple Path photo books can be created and ordered in less than five minutes. Reinforcing its presence on Facebook, Shutterfly also launches today its search for the most tagged person on Facebook. Running May 17 through August 6, 2010, Facebook users simply join the group, “Are you the most tagged person on Facebook?” and friend the group administrator for a chance to win a free 7x9 photo book. The Grand Prize Winner will receive five free Shutterfly photo books. No purchase is necessary to win. To enter you must be a member of or join the Facebook group “ARE YOU THE MOST TAGGED PERSON ON FACEBOOK” at Contest begins at 12:01 a.m. PDT on Monday, May 17, 2010 and continues until 11:59 p.m. PDT on Friday, August 6, 2010. Semi-finalists will be chosen from those members of the Group who are the most tagged persons as of a given date. Twelve Semi-Finalists will be chosen on a weekly basis and the Grand Prize Winner will be chosen from the Semi-Finalists. Each semi-finalist will receive a 7x9 Shutterfly photo book with a retail value of $15.99. The Grand Prize will consist of five (5) Shutterfly photo books with a retail value of $138.95. This contest is open to legal residents of the United States only who are at least 18 years of age. For a complete list of rules go to Shutterfly Simple Path photo books come in five sizes with hard or soft covers, starting at $12.99. For more information, visit: About Photo Books Photo books are the new way to cherish and preserve your memories. Whether it's a gorgeous wedding photo album, a new baby memory book, a fun-filled family photo album, an adventurous travel photo album, or a personalized children's book, Shutterfly has a professionally bound photo book that's perfect for you. Our one-of-a-kind, high-quality custom photo books make wonderful gifts for special occasions, but they're also a great way to keep your favorite memories close, and provide a great option for digital scrapbooking. Choose from five different sizes and a variety of cover options and unique backgrounds, then fill the pages with your story. Make your memory book, unique with your own title and favorite photo on the cover or select from premium leather options. Looking for inspiration? Try creating a custom recipe book, a portfolio book of children's art, a brag book, a birthday book for kids, or a school memory book for teens. About Shutterfly Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc. Photos/Multimedia Gallery Available: