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Press release from PR Newswire

Family Dollar Introduces Adorable and Affordable Kidgets Clothing Line

Tuesday, June 01, 2010

Family Dollar Introduces Adorable and Affordable Kidgets Clothing Line08:00 EDT Tuesday, June 01, 2010Kids' clothing and accessory collection launches in conjunction with leading value retailer's Cute as a Kidget photo contestCHARLOTTE, N.C., June 1 /PRNewswire-FirstCall/ -- Family Dollar, one of the fastest-growing discount retail chains in the United States, has just launched Kidgets, a $10-and-under private label clothing and accessories line for newborns through toddlers. Kidgets is an extensive collection of value-priced clothing and accessories featuring everything from three-piece outfit sets and shoes to diapers and baby blankets. Kidgets, available at Family Dollar store locations nationwide, offers today's latest fashion trends at affordable prices, so kids can stay stylish throughout the year, even as they outgrow last month's sizes. From complete outfit sets for infants and toddlers to must-have accessories including sandals, sneakers and value-priced jumbo diaper packs, the exclusive line offers something for every "Kidget.""Family Dollar is excited to give families more reasons to shop at our stores," said Howard Levine, Chairman and CEO of Family Dollar. "Our exclusive Kidgets line provides style, comfort and variety for moms to dress their children at price points that meet any budget."Family Dollar is known for providing great quality at prices that won't break the bank. �The Kidgets line brings its high quality to children's fashions, offering a range of clothing and accessories at unbeatable prices. �Families will love the versatility of Family Dollar's Kidgets brand, giving shoppers fun options including jelly sandals with flowers and athletic shoes in hot colors and patterns like fuchsia and plaid. �The leading value retailer is so sure customers will be pleased with the quality of Kidgets clothing, accessories and diapers that each product is backed by Family Dollar's money back guarantee, promising a full refund to any customer who is not satisfied with items in the new line. �To support the Kidgets launch, Family Dollar is hosting the Cute as a Kidget photo contest starting May 30, 2010. �Consumers who enter the Cute as a Kidget contest will have the chance to win a Grand Prize of $5,000 in cash; a Canon PowerShot A1100IS Digital Camera, complete with memory card, tripod and bag; and the opportunity to have their child featured in an upcoming Family Dollar advertising campaign. To enter, families can visit www.cuteasakidget.com and upload their cutest "Kidget" photos. Family and friends will then have a chance to vote on who they think is as "Cute as a Kidget," all leading up to Family Dollar's winner announcement on July 16, 2010. The website will also host a supplementary Cute as a Kidget sweepstakes, conducting drawings for more fun prizes and daily Family Dollar gift card giveaways. �For more information on Family Dollar's Kidgets line, visit www.familydollar.com or www.facebook.com/myfamilydollar. About Family Dollar: Operating small store locations nationwide, Family Dollar is one of the fastest-growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices. Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,700 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.SOURCE Family DollarFor further information: Joshua Braverman, Family Dollar, +1-704-814-3447, jbraverman@familydollar.com; or Danielle Dussault, MS&L, +1-646-557-7334, danielle.dussault@mslworldwide.com