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Press release from Business Wire

JAKKS Pacific's Disguise Division Signs New Multi-year Agreement for Halloween Costumes Based on Hasbro Brands

Thursday, June 10, 2010

JAKKS Pacific's Disguise Division Signs New Multi-year Agreement for Halloween Costumes Based on Hasbro Brands09:00 EDT Thursday, June 10, 2010 MALIBU, Calif. (Business Wire) -- Disguise™, the Halloween costume division of JAKKS Pacific, Inc. (Nasdaq:JAKK), has signed a new three-year agreement with Hasbro to produce Halloween costumes and accessories in conjunction with most Hasbro brands. The agreement grants Disguise expanded and exclusive rights to manufacture and distribute Hasbro-branded Halloween costumes and accessories to all channels in the United States and Canada beginning with the upcoming Halloween season. The agreement includes rights to produce Halloween costumes for all appropriate ages based on the TRANSFORMERS 3 movie scheduled for release in summer 2011, in addition to Hasbro-inspired TV shows from Hasbro Studios such as G.I. JOE and MY LITTLE PONY that will air this fall on The HUB, the Hasbro and Discovery Communications joint-venture cable television network. “We are thrilled about our new expansive agreement with Hasbro for their portfolio of beloved games and characters, and we are especially excited to be able to market Halloween costumes based on their new TV shows that will be broadcast on The HUB, as well as the highly anticipated TRANSFORMERS 3 movie sequel, which is sure to be a blockbuster hit next summer,” said Stephen Stanley, Co-President of Disguise. “We are creating costume excitement for consumers of all ages, and are especially excited about our new teen and adult Hasbro Games outfits that feature games like CANDY LAND and SCRABBLE coming to life through our fashion-forward designs.” “As Hasbro continues to re-invent its brands in relevant and contemporary ways we are delivering immersive experiences to consumers around the globe,” said Bryony Bouyer, Senior Vice President Licensing, The Americas, Hasbro, Inc. “Disguise has done an outstanding job creating costumes based on many of our iconic properties, allowing fans to become their favorite characters.” About Disguise, Inc Disguise, Inc., a division of JAKKS Pacific, Inc., is a leading fashion-driven design company in the global Halloween costume business. Disguise is best known in the industry for its innovative and trend-setting designs, partnering with top studios including Hasbro, Disney, Marvel and Sesame Workshop to annually bring millions of proprietary and licensed character-driven costumes to the American market. For further information, visit www.disguise.com. Halloween is not complete without a great Disguise®.About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. www.jakks.com About Hasbro Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure-time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. ©2010 Hasbro, Inc. All Rights Reserved. SCRABBLE is a trademark of Hasbro in the United States and Canada. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6322616&lang=en