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Press release from PR Newswire

Lorillard Launches 'Understanding Menthol.com' Website

Monday, June 28, 2010

Lorillard Launches 'Understanding Menthol.com' Website14:34 EDT Monday, June 28, 2010Repository Site for Menthol Science, News and InformationGREENSBORO, N.C., June 28 /PRNewswire/ -- Lorillard Tobacco Company today launched a new website, "Understanding Menthol," that focuses on the scientific evidence surrounding the public health impact of menthol in cigarettes.� The new website is located at www.understandingmenthol.com.� Legislation signed into law last year authorized the U.S. Food and Drug Administration (FDA) to regulate cigarettes and other tobacco products.� One provision of the law mandated the creation of a new Tobacco Products Scientific Advisory Committee, which will submit a report and recommendation on the use of menthol in cigarettes to the FDA.� "In analyzing menthol in cigarettes, the FDA and its advisory committee have the responsibility of assessing sound, legitimate and objective scientific data," said William R. True, Ph.D., senior vice president of research and development for Lorillard Tobacco Company, who hosts the site. "This website describes the clear and compelling scientific evidence regarding menthol, one of the most widely studied ingredients in cigarettes.� "The scientific evidence does not show that menthol in cigarettes is harmful and Lorillard believes Americans have a right to make a personal choice to use any legal product," Dr. True said. "Menthol neither causes people to smoke, nor deters them from quitting.� A menthol cigarette is just another cigarette ? and should be treated no differently.� The best available scientific evidence demonstrates that menthol cigarettes have the same health effects as nonmenthol cigarettes." About Lorillard, Inc.Lorillard, Inc. (NYSE: LO) is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S. Newport, Lorillard's flagship menthol-flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S. In addition to Newport, the Lorillard product line has five additional brand families marketed under the Kent, True, Maverick, Old Gold and Max brand names. These six brands include 41 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard maintains its headquarters and manufactures all of its products in Greensboro, North Carolina. Forward-Looking StatementsCertain statements made in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, or the Reform Act. Forward-looking statements include, without limitation, any statement that may project, indicate or imply future results, events, performance or achievements, and may contain the words "expect," "intend," "plan," "anticipate," "estimate," "believe," "may," "will be," "will continue," "will likely result" and similar expressions. In addition, any statement that may be provided by management concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects and possible actions by Lorillard, Inc. are also forward-looking statements as defined by the Reform Act. Forward-looking statements are based on current expectations and projections about future events and are inherently subject to a variety of risks and uncertainties, many of which are beyond our control, that could cause actual results to differ materially from those anticipated or projected. Information describing factors that could cause actual results to differ materially from those in forward-looking statements is available in Lorillard, Inc.'s filings with the Securities and Exchange Commission (the "SEC"), including but not limited to, our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. These filings are available from the SEC over the Internet or in hard copy, and are available on our website at www.lorillard.com. Forward-looking statements speak only as of the time they are made, and we expressly disclaim any obligation or undertaking to update these statements to reflect any change in expectations or beliefs or any change in events, conditions or circumstances on which any forward-looking statement is based. SOURCE Lorillard, Inc.For further information: Gregg Perry, +1-401-866-7200, gperry@perrypublicrelations.com, for Lorillard, Inc.