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Press release from CNW Group

Sterling Resources announces appointment of new Chief Financial Officer

Wednesday, July 14, 2010

Sterling Resources announces appointment of new Chief Financial Officer17:00 EDT Wednesday, July 14, 2010CALGARY, July 14 /CNW/ - Sterling Resources Ltd., (TSX-V:SLG) ("Sterling" or the "Company") is pleased to announce the appointment of David Blewden to the position of Chief Financial Officer (CFO), replacing Ian Hornby-Smith who is retiring but will remain in a supporting capacity in order to ensure a smooth transition. This appointment coincides with Sterling's plan to move the CFO role to the United Kingdom closer to its operations offices and in proximity to the Company's London-based bankers, advisors and industry partners. Mr. Blewden will assume his new role on August 2, 2010, subject to the approval of the TSX Venture Exchange.David Blewden is a senior financial executive with extensive international experience in oil and gas financial management, corporate finance and energy investment banking. From 2008 until earlier in 2010 he served as CFO of PetroSaudi International, a private company with Saudi Royal Family backing. From 2006 to 2008 he served as CFO of African Arabian Petroleum Ltd, a company with exploration and production assets in North and West Africa. Previous to this he held senior financial positions at Yukos Oil Company, and energy investment banking roles at Citigroup, UBS, Chase Manhattan and Schroders. Mr. Blewden holds a BA (Honours) and MA in Natural Sciences from Trinity College, Cambridge, England."On behalf of the Board of Directors, I am delighted to welcome David to Sterling. His extensive background in the financial side of the international oil and gas industry will be extremely valuable to our team as the Company continues its exploration, appraisal and new development projects," stated Mike Azancot, Sterling's President and Chief Executive Officer. "At the same time we express our sincere thanks to Ian for his significant contribution to Sterling's success so far, particularly during recent challenging times in the capital markets," added Mr. Azancot.Sterling Resources Ltd. is a Canadian-listed international oil and gas company headquartered in Calgary, Alberta with assets in the United Kingdom, Romania, France, and the Netherlands. The shares are listed and posted for trading on the TSX Venture Exchange under the symbol "SLG".The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.Forward-Looking StatementsAll statements included in this press release that address activities, events or developments that Sterling expects, believes or anticipates will or may occur in the future are forward-looking statements. In addition, statements relating to reserves or resources are deemed to be forward-looking statements as they involve the implied assessment, based on certain estimates and assumptions that the reserves and resources described can be profitably produced in the future.These forward-looking statements involve numerous assumptions made by Sterling based on its experience, perception of historical trends, current conditions, expected future developments and other factors it believes are appropriate in the circumstances. In addition, these statements involve substantial known and unknown risks and uncertainties that contribute to the possibility that the predictions, forecasts, projections and other-forward looking statements will prove inaccurate, certain of which are beyond Sterling's control, including: the impact of general economic conditions in the areas in which Sterling operates, civil unrest, industry conditions, changes in laws and regulations including the adoption of new environmental laws and regulations and changes in how they are interpreted and enforced, increased competition, the lack of availability of qualified personnel or management, fluctuations in commodity prices, foreign exchange or interest rates, stock market volatility and obtaining required approvals of regulatory authorities. In addition there are risks and uncertainties associated with oil and gas operations. Readers should also carefully consider the matters discussed under the heading "Risk Factors" in the Company's Annual Information Form.Undue reliance should not be placed on these forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are based will occur. Sterling's actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements. These statements speak only as of the date of the press release. Sterling does not intend and does not assume any obligation to update these forward-looking statements except as required by law.Financial outlook information contained in this press release about prospective results of operations, financial position or cash flows is based on assumptions about future events, including economic conditions and proposed courses of action, based on management's assessment of the relevant information currently available. Readers are cautioned that such financial outlook information contained in this press release should not be used for purpose other than for which it is disclosed herein.%SEDAR: 00002072EFor further information: visit www.sterling-resources.com or contact Mike Azancot, President and Chief Executive Officer, Phone: (44) 77404-32883, Fax: (44) 13308-20670, mike.azancot@sterling-resources.co.uk; George Kesteven, Manager, Corporate & Investor Relations, Phone: (403) 215-9265, Fax: (403) 215-9279, george@sterling-resources.com