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Press release from Business Wire

Baby Boomers Reveal Their Secrets on Finding the Fountain of Youth

<p class=' bwtextaligncenter'> <i>2010 Del Webb Baby Boomer Survey finds age is just a number</i> </p>

Wednesday, July 21, 2010

Baby Boomers Reveal Their Secrets on Finding the Fountain of Youth10:15 EDT Wednesday, July 21, 2010 BLOOMFIELD HILLS, Mich. (Business Wire) -- Baby Boomers – those born between 1946-1964 – have found that there is a recipe to increasing longevity, combating aging, and most importantly, feeling younger than their true age, according to the 2010 Del Webb Baby Boomer Survey. “While there may not be a legendary spring that restores the youth of those who drink from it, many Baby Boomers today are ‘fighting' aging by being engaged in a variety of activities that keep their minds sharp, their bodies strong, and their social life robust,” said Deborah Blake, national marketing director for the Del Webb brand. “In this year's survey, we found that both younger and older baby boomers have found their own version of the fountain of youth.” Baby Boomers feel much younger than their actual ages, according to the 2010 Del Webb Baby Boomer Survey. And as age increases, the distance between their real age and perceived age expands. Boomers turning 50 this year see the difference as “merely” a decade, while older Boomers feel an average of 13 years younger than their age. Del Webb residents, with a median age of 65, say they feel 15 years younger than they actually are. Additionally, both groups of Baby Boomers agree that old age starts around 80. Standing out from this view were the Del Webb respondents, who think that old age does not start until one turns 85 years old. From the 2010 Baby Boomer Survey, those who felt younger than their actual age participated in at least two of the five activities below. The Five Secrets to the Fountain of Youth 1. Exercise regularly – More than 55 percent work out regularly as a way to feel youthful. 2. Hit the books – Nearly a third have gone or will go back to school. 3. Volunteer – More than 60 percent are giving back to their communities by volunteering. 4. Still working – More than 70 percent plan to work in “retirement” either part-time, full-time or in starting a new career. 5. Trying pickleball or Zumba – Approximately 40 percent have taken up a new hobby or activity. For more information about the Del Webb Survey, go to www.dwboomersurvey.com. About Del Webb Celebrating its 50th anniversary in 2010, award-winning Del Webb communities provide a vibrant, enriched lifestyle for those ages 55 and older, creating an unmatched experience for the next phase of life. Del Webb communities began with the original Sun City which opened outside Phoenix, Arizona in 1960 and have grown to include more than 50 communities currently open for new home sales in 21 states. Del Webb is the undisputed leader of active adult communities in America and draws on its 50 years of experience of providing residents an engaging life which fulfills their creative, physical, mental, and social needs. Together with Del Webb residents, the brand is redefining retirement. For more information on Del Webb, visit www.delwebb.com. About PulteGroup PulteGroup, Inc. (NYSE: PHM) based in Bloomfield Hills, Mich., is America's premier home building company with operations in 67 markets, 29 states and the District of Columbia. Celebrating its 60th anniversary in 2010, the Company has an unmatched capacity to meet the needs of all buyer segments through its brand portfolio that includes Pulte Homes, Centex Homes and Del Webb. In 2009, PulteGroup brands received more top rankings than any other homebuilder in the annual J.D. Power and Associates 2009 New-Home Builder Customer Satisfaction Studysm. For more information about PulteGroup, Inc. and PulteGroup brands, see www.pultegroup.com; www.pulte.com; www.centex.com; www.delwebb.com