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Press release from Business Wire

JAKKS Pacific Brings Boxing Robots to Life with Master Toy License for DreamWorks Studios' Real Steel

<p class=' bwtextaligncenter'> <i><b>Hugh Jackman to Star in Action Drama Hitting Theaters November 18, 2011</b></i> </p>

Friday, July 23, 2010

JAKKS Pacific Brings Boxing Robots to Life with Master Toy License for DreamWorks Studios' Real Steel06:30 EDT Friday, July 23, 2010 MALIBU, Calif. (Business Wire) -- Leading U.S. toymaker, JAKKS Pacific, Inc. (Nasdaq:JAKK), announced today a master toy licensing agreement with DreamWorks Studios to manufacture, distribute and market a line of toys based on the live-action feature film, “Real Steel” from director Shawn Levy (“Night at the Museum,” “Night at the Museum: Battle of the Smithsonian,” and “Date Night”) and starring Hugh Jackman (“X-Men,” “X2,” and “X-Men Origins: Wolverine”). The agreement, brokered by licensing agent Striker Entertainment, includes action figures, accessories, playsets, role play, youth electronics, novelties, games and puzzles, Halloween costumes and more. JAKKS expects to launch the Real Steel™ product line in Fall 2011 to coincide with the film's November premiere in theaters nationwide. “Real Steel,” from DreamWorks Studios' partners Stacey Snider and Steven Spielberg, is currently shooting principal photography in Detroit and will be released in theaters by Touchstone Pictures. “In this action-packed, futuristic drama, 2,000-pound robots replace human boxers,” said John Blaney, Senior Vice President of Marketing, JAKKS Pacific. “The robot boxers are incredibly intricate and physically astounding, and we believe they will translate extremely well to action toys. We are thrilled to partner with the powerhouse entertainment company, DreamWorks Studios, to bring to life their vision with a toy line created to appeal to both children and adult collectors.” “Real Steel has tremendous potential to be a thriving toy line,” said Mark Sourian, Co-President of Production at DreamWorks Studios. “The story line is original and creative with a cast of unique and exciting robots to build into an extensive line of merchandise. We are excited to work with leading action figure company, JAKKS Pacific, to recreate the action and adventure of the film with a comprehensive product line.” The new sport of robot-boxing is the backdrop for the action drama, “Real Steel,” which stars Hugh Jackman as a former boxer who gets one last shot at a comeback when he teams up with his long-lost son to train the perfect contender for the now hi-tech sport of robot boxing. The screenplay was written by John Gatins, produced by Don Murphy, Susan Montford, and Shawn Levy, and executive produced by Robert Zemeckis, Jack Rapke, Steve Starkey, Mary McLaglen, and Josh McLaglen. The film also stars Evangeline Lilly (“Lost”), Kevin Durand (“Lost”), Anthony Mackie (“The Hurt Locker”), and Hope Davis (“About Schmidt”). About DreamWorks Studios DreamWorks Studios is a motion picture company formed in 2009 and led by Steven Spielberg and Stacey Snider in partnership with The Reliance Anil Dhirubhai Ambani Group. Upcoming releases include “Dinner for Schmucks,” “I Am Number Four,” “Cowboys & Aliens,” “War Horse,” “The Help,” “Fright Night,” and “Real Steel.” DreamWorks Studios can be found on Facebook at and on Twitter at About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2010 JAKKS Pacific, Inc. All rights reserved.