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Press release from Business Wire

Wet Seal Celebrates Opening of Store at Brea Mall in Brea, CA

Wednesday, July 28, 2010

Wet Seal Celebrates Opening of Store at Brea Mall in Brea, CA07:00 EDT Wednesday, July 28, 2010 FOOTHILL RANCH, Calif. (Business Wire) -- The Wet Seal, Inc. (NASDAQ: WTSLA), a leading specialty retailer to young women, today announced the opening of a new store in the Brea Mall in Brea, California. The store will carry the exceptional assortment found in a typical Wet Seal store as well as two new shop within shop concepts. At just over 5,700 square-feet, this new Wet Seal footprint is sure to highlight all the categories important to the Wet Seal customer. Playing off of the recent opening of ‘Blink', the Company's first pop-up shop in Riverside, CA, the Brea Mall location incorporates a Blink shop within the store design. The Blink area, similar to the pop-up shop, will feature the latest trends in denim in a multitude of styles from various fashion brands, and will be complemented by Wet Seal's core denim program, Blue Asphalt. The Brea location will also feature a small candy shop under the IT'SUGAR name. IT'SUGAR is a national candy store chain found ‘at the intersection of attitude and fun'. The assortment has been hand picked with the Wet Seal customer in mind and will feature everything from sours to chocolates and be merchandised with over the top candy guitars and imagery. “As we continue to expand and test new concepts, we are excited about opening a larger format store and incorporating our denim shop, Blink,” said Ed Thomas, Chief Executive Officer of the Company. “The concept continues our focus of being a denim destination for the target customer.” Wet Seal at Brea Mall will celebrate its grand opening on Saturday, July 31st, 2010, with live music from notable area great, DJ Lady Kate, and give away prizes to anyone that comes by and spins the prize wheel. Prizes will include free tees, sunglasses and gift cards as well as several other offers, including free IT'SUGAR candy for the first 300 people that arrive. The event will begin at 1:00 p.m. What:     Wet Seal Grand Opening – Live music & free prizes (while supplies last). Where: Wet Seal Store at Brea Mall, 1024 Brea Mall, Brea, California, 92821. Wet Seal is located on the second level, immediately across from the Food Court. Phone (714) 255-1421 for further details . When: Saturday, July 31st, 2010 – 1:00 p.m. Prizing: Free Tees, Candy, Tote Bags, Gift Cards and Sunglasses along with special offers.   About Wet Seal Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of July 3, 2010, the Company operated a total of 503 stores in 47 states, the District of Columbia and Puerto Rico, including 425 Wet Seal stores and 78 Arden B stores. The Company's products can also be purchased online at or For more company information, visit