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Press release from Business Wire

It's Mission Possible with Spy Net™ Gadgets from JAKKS Pacific

<p class=' bwtextaligncenter'> <i><b>The Ultimate in Spy Technology, the Spy Net™ Line is Expected to Top Holiday Wish Lists; A Range of Fully-Functional Gadgets That James Bond Would Be Proud Of!</b></i> </p>

Monday, August 02, 2010

It's Mission Possible with Spy Net™ Gadgets from JAKKS Pacific06:30 EDT Monday, August 02, 2010 MALIBU, Calif. (Business Wire) -- With multiple international Toy of the Year™ nominations for its portfolio of high tech toys, leading U.S. toymaker JAKKS Pacific (Nasdaq: JAKK) excels at providing exciting and affordable consumer electronics for kids and families. No mere role play line, Spy Net™ takes high-end electronics and interactive gadgets and puts them in the hands (and on the wrists!) of burgeoning young ‘secret agents'! For undercover surveillance, detection or communication, the Spy Net line is hitting shelves at retailers nationwide now, delivering all the high-tech gadgets needed for covert operations and secret missions. “Our full range of Spy Net products feature real working technology for a more sophisticated experience, empowering kids who don't want to just play pretend spy games,” said Sarah Handley, Vice President Marketing, JAKKS Electronics. “We anticipate our Spy Net™ Video Watch will top both kids' wish lists and retailers' hot toy lists this holiday season.” Spy Net™ Video Watch Headlining the Spy Net line-up is the Spy Net Video Watch, packed with high-tech features, including: a real, working hidden video camera and audio system with onboard memory so ‘agents' can record and save up to 20 minutes of crisp and clear video, which translates to over 3 hours of audio “evidence” or even still photos. Kids can playback all of their ‘evidence' on a built-in, full color 1.4 inch TFT video screen! Agents can easily & safely upload their files to their PC via the included USB connection, and log on to SpyNetHQ.com (http://www.SpyNetHQ.com) to analyze their audio evidence with the lie detector software, review video and audio files, unlock Augmented Reality content, train for missions with mini games and more! With the versatile Spy NetVideo Watch, kids can also download exciting video missions from HQ, receive mission briefings, special reports and more! SRP $49.99 Spy Net™ Snake Cam (Video Watch Attachment) For missions requiring advanced stealth, this flexible snake-like camera attachment gets into the most hard to reach places! Connect it to the Spy Net Video Watch to see around, below and above objects, like corners, fences and more! Record secret video footage while remaining hidden from sight! SRP $24.99. Spy Net Video Watch sold separately. Spy Net™Night Vision Infrared Stealth Binoculars JAKKS' multiple award-winning night vision goggles technology joins the Spy Net line. Powered by real-working, infra-red driven night vision technology, Spy Net Night Vision allows agents to see up to 50 feet in complete darkness! SRP $49.99. Spy Net™ Recording Pen This pen has a hidden agenda! Cleverly loaded with a stealth audio device, the Spy Net Recording Pen will record, save and playback! Just like the Video Watch, the pen includes a USB connection so kids can connect and upload files to their PC. The Spy Pen also links to SpyNetHQ.com to unlock a lie detector so agents can upload and analyze their evidence. SRP $19.99 The high tech Spy Net line also consists of the Spy Net™ Voice Changer – disguises voices like real spies, SRP $9.99. Spy Net™ Motion Alarm – protect secrets and equipment with a motion sensor and alarm, SRP $9.99. Spy Net™Rear View Spy Glasses – with the built-in, secret reflective lenses, it's like having eyes in the back of your head! SRP $7.99. Spy Net™Laser Strike – the laser dueling system, SRP $24.99. The Spy Net line is suitable for secret agents ages 8+ and is available at retailers now including Target, Wal*Mart, Kmart, Radio Shack, and later this month at Toys“R”Us stores nationwide. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2010 JAKKS Pacific, Inc. All rights reserved. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6380893&lang=en