Press release from PR Newswire
Ingram Micro Launches New Lexmark Toner Advantage Program
Monday, August 09, 2010
New incentive program enables Lexmark channel partners to lower total cost of printing for end-user customers while establishing three-year recurring revenue streams
SANTA ANA, Calif., Aug. 9 /PRNewswire/ -- Making it more profitable for Lexmark (NYSE: LXK) channel partners to sell printing solutions, Ingram Micro Inc. (NYSE: IM) today announced its new Lexmark Toner Advantage Program, which is now available to authorized Ingram Micro solution providers in the U.S. The Lexmark Toner Advantage Program enables channel partners to lock in a recurring revenue stream by extending a three-year price guarantee to their customers on select Lexmark toner supplies.
In addition, participating solution providers earn greater margins on the sale of select Lexmark printers and toner supplies by taking advantage of significant discounts awarded to them as part of the program. These incentives and price guarantees are designed to help channel partners generate greater demand for Lexmark printing solutions while driving down the total cost of printing and creating long-term savings for their end-user customers.
Ingram Micro's new Lexmark Toner Advantage Program focuses on the Lexmark EG460dn monochrome laser printer, a network-ready compact laser that puts high-speed duplex printing close to users; and the Lexmark TG654n monochrome laser printer, designed with advanced features to help optimize workflow, save money and reduce impacts on the environment.
"Many businesses rely on solution providers to recommend the best IT products and services, as well as present them with insight on how these technologies will drive down costs, boost productivity and ultimately save them money over the short- and long-term," says Kevin Prewett, vice president, vendor management, Ingram Micro U.S. "A first of its kind, this unique incentive program from Lexmark and Ingram Micro enables our mutual channel partners to deliver greater business value to their customers while maintaining a healthy margin and establishing an ongoing service engagement by locking in the supplies business with Ingram Micro at a guaranteed price for three years."
"What's great about Ingram Micro's new Lexmark Toner Advantage Program is that the value and cost savings extends beyond our business to our customers," says Harold Baer, general manager, Daisy I.T. Supplies, Sales & Service, a local IT reseller located in Rancho Cucamonga, Calif. "We specialize in helping our customers select the right printer, fax or copier for their specific needs, and by tapping into this new program we are able to reduce our customers' total cost of ownership when it comes to printing, and deliver them exceptional service."
As part of the new program, authorized Ingram Micro solution providers also gain access to a lucrative product demo program that can be used to illustrate firsthand the performance and advantage of Lexmark monochrome laser printers to end-user customers. Once the equipment is registered, the end-user customer has the choice of purchasing its three-year, fixed priced toner supplies directly from the solution provider or online via the Toner Advantage Ordering Website at www.lextap.com. Upon completion of the online toner order, a rebate check is issued to the Lexmark solution provider who registered the deal.
For more information about the Ingram Micro, Lexmark Toner Advantage Program, solution providers can contact the distributor's Lexmark market development team at (800) 456-8000 x65215 or via email at firstname.lastname@example.org.
About Ingram Micro
As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company serves approximately 150 countries and is the only global broad-based IT distributor with operations in Asia. Visit www.ingrammicro.com.
SOURCE Ingram Micro Inc.
For further information: Marie Rourke of WhiteFox Marketing, +1-714-292-2199, email@example.com, for Ingram Micro