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Press release from PR Newswire

Standard Pacific Corp. Names Wendy Marlett Chief Marketing Officer and Executive Vice President

Thursday, August 12, 2010

Standard Pacific Corp. Names Wendy Marlett Chief Marketing Officer and Executive Vice President16:05 EDT Thursday, August 12, 2010IRVINE, Calif., Aug. 12, 2010 /PRNewswire-FirstCall/ -- Standard Pacific Corp. (NYSE: SPF) today announced that Wendy Marlett will join the Company as Chief Marketing Officer and Executive Vice President of Sales and Marketing effective September 7, 2010.  In this newly created position, Marlett will lead all of the Company's sales, marketing and communications functions across its U.S. operations.  She will report to Standard Pacific Corp. Chief Operating Officer Scott Stowell."We are thrilled to have someone of Wendy's caliber and creative vision join our executive team," said Ken Campbell, Standard Pacific Corp. President and Chief Executive Officer.  "Her extensive experience and well-known reputation for innovation in the homebuilding industry will take our sales and marketing outreach to a whole new level as we leverage our outstanding customer service and diverse product offerings to position the Company for future growth."Marlett most recently served as Senior Vice President of Sales, Marketing and Communications for Los Angeles-based KB Home where she was responsible for these key functions across the Company's operating divisions nationwide.  During her 15-year career at KB Home, Marlett was credited with establishing and maintaining one of the most recognized brands in homebuilding through groundbreaking and attention-grabbing promotions.  Marlett also orchestrated and led a number of high-profile and industry-first partnerships with Martha Stewart Living Omnimedia, Disney and others.Earlier in her career, Marlett held key marketing and public relations positions in the aerospace and health care industries. Marlett received a Bachelor of Arts degree in Journalism from California State University, Long Beach.About Standard PacificStandard Pacific, one of the nation's largest homebuilders, has built more than 110,000 homes during its 44-year history. The Company constructs homes within a wide range of price and size targeting a broad range of homebuyers. Standard Pacific operates in many of the largest housing markets in the country with operations in major metropolitan areas in California, Florida, Arizona, the Carolinas, Texas, Colorado and Nevada. For more information about the Company and its new home developments, please visit our website at: www.standardpacifichomes.com.Contact: John Stephens, SVP & CFO (949) 789-1641, jstephens@stanpac.comSOURCE Standard Pacific Corp.For further information: John Stephens, SVP & CFO of Standard Pacific Corp., +1-949-789-1641, jstephens@stanpac.com