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Press release from Business Wire

Dillard's Brings VSP Vision Care to Provide Healthy Sight to Little Rock Underserved Families

<p class=' bwtextaligncenter'> <i><b>Mobile Eyecare Clinic Provides Free Eyecare and Eyewear to Local Working Homeless Families at Our House Shelter</b></i> </p>

Monday, August 23, 2010

Dillard's Brings VSP Vision Care to Provide Healthy Sight to Little Rock Underserved Families16:10 EDT Monday, August 23, 2010 RANCHO CORDOVA, Calif. (Business Wire) -- Little Rock-basedDillard's partnered with VSP® Vision Care today to bring a state-of-the-art 45-foot mobile eye exam clinic to Our House, a local shelter for working homeless families, to provide a full day of comprehensive eye exams and complimentary eyewear to the families and children in need. Children and adults from Our House were pre-selected to benefit from the mobile eyecare clinic. Those who require prescription glasses will have the opportunity to select eyeglass frames of their choice at no cost. Dillard's is working with local VSP doctors who are donating their time and services to the families. ”As a company committed to giving back to the communities in which we live and work, Dillard's is delighted to bring the families of Our House an opportunity for healthy vision and proper eyecare and eyewear,” said Bill Dillard, III, Vice President of Merchandising, Dillard's. “With Dillard's corporate headquarters right here in Little Rock, bringing the mobile clinic to Our House provides us with the opportunity to make a difference in our hometown and ensure that the underserved receive the care necessary for healthy sight today and in the future.” Dillard's has been a strong supporter of Our House for the past five years. ”Those of us at Our House are thrilled that Dillard's has made it possible for the VSP mobile clinic to visit our families,” said Georgia Mjartan, Executive Director, Our House. “This is a wonderful opportunity for our families to get their eyes examined and receive vision assistance to help with simple tasks like filling out a job application, reading simple instructions or even being able to help their children with their homework.” For more information about the VSP Mobile Eyes® program, visit About Dillard'sDillard's, Inc. ranks among the nation's largest fashion apparel, cosmetics and home furnishings retailers with annual revenues exceeding $6.2 billion.The Company focuses on delivering maximum fashion and value to its clients by providing compelling selections complemented by exceptional customer care.Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources.The Company operates 299 Dillard's locations and 12 clearance centers spanning 29 states plus an Internet store at VSP GlobalVSP GlobalSM includes VSP Vision Care, the largest not-for-profit vision benefits and services company in the United States with 55 million members; Marchon® Eyewear Inc., one of the world's largest manufacturers, designers and distributors of quality fashion and technologically-advanced eyewear and sunwear; Eyefinity®/Officemate® which offer innovative solutions and the premier management software and technology to improve overall practice management and patient experience; VSP Optics Group, industry leaders in new technologies, production processes, service and logistics.Since 1997, VSP has provided more than 585,000 low-income, uninsured children with free eyecare. Through relationships including those with the American Diabetes Association and Prevent Blindness America, VSP promotes the importance of annual eye exams for maintaining eye health and overall wellness. Photos/Multimedia Gallery Available: