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Press release from PR Newswire

Dale Jarrett Racing Adventure Secures Exclusive Rights at Talladega Superspeedway

Thursday, August 26, 2010

Dale Jarrett Racing Adventure Secures Exclusive Rights at Talladega Superspeedway09:53 EDT Thursday, August 26, 2010HICKORY, N.C., Aug. 26 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, today announced they have secured exclusive use, by a driving school, of the highly popular Talladega Superspeedway, a division of International Speedway Corporation (Nasdaq: ISCA), and increased their Talladega track dates for the coming year by 50%.  The exclusive agreement is for one year with an option to renew for a second year. The Talladega Superspeedway has been Dale Jarrett Racing Adventure's most popular venue for years.  Obtaining exclusive rights to the track will allow the company to maximize its economic potential while more effectively expanding the Dale Jarrett brand in the region.  Additionally, with the company's shop and support staff located in Talladega, AL, the 2.66 mile tri-oval track is also the most cost effective of the company's 8 venues to staff and support.  Commenting on the development, CEO Tim Shannon said, "We're delighted to be able to announce this major achievement in the growth of our core business.   By increasing our track dates at Talladega by 50% to 60, we are increasing our potential revenue from this site alone by more than $1 million annually.  At the same time, we are maximizing the advantage gained by strategically relocating our support services to Talladega 4 years ago as we focused our efforts on capturing this essential market.  Our success in gaining exclusive rights to this venue is one of the most significant accomplishments in the history of the company."About Dale Jarrett Racing AdventureThe Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack. Our racing "adventurers" enjoy a life-defining experience.  They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teach you to race like the pros.  We surpasses "follow-the-leader" approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure.  Dale Jarrett Racing Adventure's website can be found at http://www.RacingAdventure.comForward-Looking StatementsCertain of the statements contained in this press release contain forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.Contact:  Dale Jarrett Racing Adventure, Inc.  Tim Shannon  1-888-467-2231SOURCE Dale Jarrett Racing Adventure, Inc.For further information: Tim Shannon, Dale Jarrett Racing Adventure, Inc., +1-888-467-2231