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Press release from Marketwire

Softchoice Named a '50 Most Engaged Workplace' by I Love Rewards(TM)

Monday, August 30, 2010

Softchoice Named a '50 Most Engaged Workplace' by I Love Rewards(TM)08:38 EDT Monday, August 30, 2010TORONTO, ONTARIO--(Marketwire - Aug. 30, 2010) - Softchoice Corporation (TSX:SO), a leading North American provider of IT solutions and services, is delighted to announce it has been named a '50 Most Engaged Workplace' by I Love Rewards(TM), a company specializing in employee reward and recognition solutions. The annual awards program recognizes top employers that display leadership and innovation towards engaging their employees."It is an honor to award top employers who understand the importance of their people," said Razor Suleman, CEO and Founder, I Love Rewards. "Congratulations to this year's winners. You are an inspiration to other businesses looking to drive engagement in their own organizations."The I Love Rewards' 50 Most Engaged Workplaces Award(TM) panel of judges evaluated each organization based on key elements deemed essential for employee engagement. Softchoice received top marks for providing transparent and open communication across all levels of the business; a clearly defined corporate culture, vision and values; fostering an environment that rewards and recognizes top performance; offering opportunities for personal and professional growth; and balancing the bottom line with a strong emphasis on corporate social responsibility. "We're constantly striving to create a work environment that engages the whole person," said David MacDonald, President and CEO of Softchoice. "This is really a team effort. Whether providing exceptional service to our customers, leading the charge into new areas of opportunity for our business, or volunteering through Softchoice Cares, I want to thank the people of Softchoice for making this such a dynamic place to be."About Softchoice As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. Softchoice currently has 872 employees operating from more than 40 branch offices located in major cities across the U.S. and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.FOR FURTHER INFORMATION PLEASE CONTACT: Media Contact Softchoice Corporation Eric Gardiner Manager of Communications 416.588.9002 Ext. 2358