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Press release from Business Wire

Zix Corporation Secures Competitive Win with Latest Blue Cross Blue Shield Customer

<p> <b>Hosted ZixCorp Email Encryption Services Selected to Replace Legacy Vendor</b> </p>

Tuesday, September 07, 2010

Zix Corporation Secures Competitive Win with Latest Blue Cross Blue Shield Customer13:30 EDT Tuesday, September 07, 2010 DALLAS (Business Wire) -- Zix Corporation (ZixCorp), (NASDAQ: ZIXI), the leader in email encryption services, has announced a new, three-year contract with a Blue Cross Blue Shield (BCBS) organization. More than 2,000 users in the BCBS organization will send secure email through ZixGateway®, a policy-based email encryption service that automatically scans the subject, message and attachment in outbound email for sensitive information. If sensitive information is detected, ZixGateway automatically encrypts the message. ZixCorp® Email Encryption Services have been the foundation of secure email communications for more than 30 of the nation's BCBS organizations, and the latest win further solidifies ZixCorp's position within BCBS organizations nationally. The decision to implement ZixCorp as a replacement for its legacy solution was the result of the following factors: Recognition of the power of a Software-as-a-Service (SaaS) solution: Customers are turning to ZixCorp Email Encryption Services to take advantage of a more simplified, easy-to-deploy solution. In this instance, the customer's existing on-premise solution required integration of two separate vendor offerings, which resulted in a difficult and unmanageable environment. Recognition of the power of ZixDirectorySM: ZixDirectory is the largest shared community of email encryption users in the world, and nowhere is the strength of the ZixDirectory more evident than within the healthcare industry, especially within the BCBS organizations. More than 30 BCBS organizations are included in the ZixDirectory. ZixCorp's reputation as a trusted provider in the BCBS family added peace of mind when selecting ZixCorp over its legacy vendor. Transparent email encryption: ZixCorp provides fully transparent delivery to ZixGateway customers who send email to other ZixGateway customers. Through fully transparent encrypted email, the sender and receiver enjoy the benefit of secure email delivery without any extra actions. No passwords are needed; the only means of knowing the message was sent securely is a simple footer at the bottom of the message. Strength of ZixCorp content-aware policies: The BCBS organization was experiencing a high false positive rate with its current solution. As a result, recipients were taking unnecessary steps to retrieve encrypted messages that did not contain any sensitive HIPAA information. With its up-to-date lexicons and enhanced content-aware capabilities, ZixCorp was selected to alleviate the high false positive rate. “ZixCorp has built a trusted reputation among the Blue Cross Blue Shield organizations over many years by providing easy-to-deploy, easy-to-use email encryption,” said Rick Spurr, ZixCorp's Chairman and Chief Executive Officer. “Our customers benefit from our transparent delivery, which is a key feature of our ZixDirectory. As we expand our leadership in healthcare, the value of our solution continues to increase.” About Zix Corporation Zix Corporation (ZixCorp) provides the only email encryption service designed with your most important relationships in mind. The most influential companies and government organizations use the proven ZixCorp® Email Encryption Service, including WellPoint, Humana, the SEC and more than 1,200 hospitals and 1,300 financial institutions. ZixCorp Email Encryption Service is powered by ZixDirectorySM, the largest email encryption community in the world. The tens of millions of ZixDirectory members can feel secure knowing their most important relationships are protected. For more information, visit www.zixcorp.com.