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Press release from PR Newswire

Earth's Best® Celebrates 25 Years by Sponsoring Thousands of Playdate Parties Nationwide

Tuesday, September 07, 2010

Earth's Best® Celebrates 25 Years by Sponsoring Thousands of Playdate Parties Nationwide10:05 EDT Tuesday, September 07, 2010MELVILLE, N.Y., Sept. 7 /PRNewswire/ -- Earth's Best® celebrates 25 years of providing "better for baby" products made from natural and organic ingredients by sponsoring thousands of Playdate Parties across the country.  Qualifying parents will receive Earth's Best product samples and coupons, valued at up to $90, and party planning tips to host their party for up to nine guests.  (Logo:  http://photos.prnewswire.com/prnh/20050324/NYTH131 )(Logo:  http://www.newscom.com/cgi-bin/prnh/20050324/NYTH131 )(Logo:  http://photos.prnewswire.com/prnh/20091005/NY86915LOGO )(Logo:  http://www.newscom.com/cgi-bin/prnh/20091005/NY86915LOGO )"We're celebrating 25 years of helping parents nurture their babies with the utmost confidence by giving moms a fun, all-new way to experience Earth's Best products," said Kim Bremer, Senior Director of Marketing for the Earth's Best brand.  "With Playdate Parties we are empowering Earth's Best moms and dads to share their passion for our natural and organic products with friends and family, while making them aware of all we have to offer.  It's a great way for parents and kids to get together and have a great time all together!"Now through October 15, 2010, parents can sign up for a chance to host a Playdate Party by completing a brief survey at www.EarthsBest.com. Everyone who completes the online survey will also be entered into a drawing for a chance to win Earth's Best products valued at up to $500.  Qualifying parents will select which party they would like to host, infant or toddler, and use the Earth's Best online party planning tools to invite friends and family to join the fun. Upon confirming seven guests, an Earth's Best Playdate Party Pack will be sent to the party host. Afterwards, hosts and their guests are encouraged to share party stories and pictures with Earth's Best products for an opportunity to receive additional coupons.  All parties must be held by November 15, 2010.The Earth's Best Infant Playdate Party Pack includes coupons and product samples for Earth's Best jar foods, teething biscuits and cereal as well as an Earth's Best Chlorine Free Wipes Travel Pack, bibs and feeding guides.  The toddler pack features product samples of Earth's Best Sesame Street snacks including Letter of the Day Cookies, Earth's Best TenderCare Tots Flushable Wipes Travel Pack, and Earth's Best Sesame Street® brochures full of high value coupons.  Both party packs include special gifts for the host.Created to commemorate the Earth's Best 25th anniversary, Playdate Parties are designed to encourage parents and their children to partake in the celebration.  The program places Earth's Best natural and organic products and resourceful information into the hands of parents who are passionate about Nurturing Baby The Purest Way?, allowing them to spread the word to their family and friends on all that the Earth's Best brand has to offer.  For more information on Earth's Best Playdate Parties, visit www.earthsbest.com.The Hain Celestial Group, Inc.The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café?, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread?, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Earth's Best TenderCare® and Martha Stewart Clean?.  Hain Celestial has been providing "A Healthy Way of Life?" since 1993.  For more information, visit www.hain-celestial.com.© 2010 The Hain Celestial Group, Inc.  Martha Stewart Clean? is a trademark of Martha Stewart Living Omnimedia, Inc. Copyright © 2010 Martha Stewart Living Omnimedia, Inc. All rights reserved.  Sesame Street® trademark is owned and licensed by Sesame Workshop.  © 2010 Sesame Workshop. All rights reserved.SOURCE The Hain Celestial Group, Inc.For further information: Alexandra Demers, +1-312-596-3416, Alexandra.Demers@bm.com